FitVogue (E-Commerce Site)

Embark on a journey to transform the online jean shopping experience into a seamless and frustration-free endeavor. Picture a world where users confidently choose the perfect fit, eliminating the disappointment of ill-fitting purchases and the complexities of international returns.

Explore the profound issue of sizing discrepancies, particularly affecting women in the online jean shopping space. The journey of representative shopper Jessie reveals a common struggle, leading to the mission of simplifying the process of finding the ideal jean size.

Envision an e-commerce platform designed for users to confidently navigate size recommendations and comparisons. From initial explorations with AR virtual try-on and 3D models, the focus evolved to provide an intuitive and user-friendly experience centered around AI-driven recommendations and comparisons.

Witness the transformation of FitVogue's size finder, guided by user feedback. Changes include converting a cluttered measurements page into an overlaid modal for easy access and introducing a dedicated landing page with testimonials for enhanced user guidance.