Rouxinol Home Care
Zavros Digital Media Company
Rouxinol is a Home Care company in Brazil.
Is a health service provided in the elderly patient’s home to promote, maintain, or restore health or lessen the effects of illness and disability. Services may include nursing care; speech, physical and occupational therapies; home health aide services, and personal care services.
We were hired to create a business name, and a new logo and to create and manage their social media accounts.
THE NEW BUSINESS NAME
When we are creating a new business name we like to search for references and words that can be related to the business. In our research, we discover that the nurse that originated the modern nursery was Florence Nightingale. Nightingale in Portuguese is a bird called Rouxinol. This bird is very common and has beautiful singing which in Brazil’s culture is a sign that new hope is coming and also has healing power.
With this information, we create the name: Rouxinol Home Care, which our clients love at first sight!
THE NEW LOGO
The logo represents the nightingale bird. There are 2 of them representing the two business partners who run the company. Also, the birds are in their nest symbolizing the home care aspect of the business. The color is soft and transmits calm and safety.
SOCIAL MEDIA MANAGEMENT
Our goal with Rouxinol’s social media is to create engaging content with beautiful designs that emphasizes their services and values and important information about home care and elderly health.
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Posted Jan 23, 2023
We created the business name and logo for this company and we are managing their social media accounts.
