Revitalizing a Brand's Identity

Andrea Carreño Marques

Final project for my degree. I redesigned Set Hotels' branding, as I wanted to refresh and give an image according to its valleys.
To give an unique experience to their guests and have tourism aware of the biosphere reserve that is Menorca, a sustainable tourist guide was created, with recommendations and tips to enjoy the island.
Branding
Branding
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Posted Feb 25, 2024

Crafted a modern and vibrant visual identity for a struggling brand, resulting in increased customer engagement and recognition.