Key Responsibilities

Conducted initial meetings with the client/team to understand their content needs, target audience, and overall marketing objectives.

Identified key content themes, promotional events, and critical dates.

Evaluated and selected appropriate tools (Trello, Asana, Google Sheets, Hootsuite) for planning, scheduling, and tracking content.

Chose Canva for creating visual content assets.

Developed a content strategy aligning with the client's goals and audience preferences.

Created a detailed content plan, including blog posts, social media updates, email newsletters, and promotional campaigns.

Built a comprehensive content calendar using the chosen tools, outlining publication dates, responsible team members, and content types.

Integrated deadlines and milestones to ensure timely content creation and approval processes.