Project Overview
Goal:
Improve Pronto J-Port Store shopping experience by modernizing the design system, simplifying navigation, and strengthening brand identity.
Challenges:
Outdated visual hierarchy
Inconsistent layout & colors
Weak mobile experience
Reward system lacked clarity
The Problem:
Users reported difficulties with:
Finding products quickly
Understanding cashback and reward features
Navigating between categories and offers
Visual inconsistency across devices
The old design
The Solution
My Approach:
Introduced a modern and minimal UI system
Improved information hierarchy to highlight cashback and key offers
Simplified navigation flow
Designed a responsive, modular design system
The New Home Page Design
The New Product Page Design
Footer Section with Shopping Guide
Results & Takeaways
Impact:
Better visual clarity and brand trust
Seamless user flow across devices
Enhanced accessibility and legibility
Strengthened emotional connection with the brand
Takeaway:
Redesigning Rakuten-Pronto J-Port Store was a challenge of balance - keeping brand identity intact while modernizing the experience.
Let’s create digital experiences that users remember.
Available for UI/UX collaborations on Contra
0 likes · 12 views · Nov 9, 2025
Redesigned Pronto J-Port Store/ Rakuten to modernize the UI, improve navigation, highlight deals and rewards, and create a cohesive brand-focused design system
Timeline
Oct 5, 2025 - Oct 15, 2025
