ROTA 2026: Visualizing Time for TRATON
Pedro Menezes
Project: "Time" :: ROTA 2026
Client: TRATON Financial Services
The Challenge
For TRATON Financial Services, the challenge was to turn the concept of time into a film that could represent the first year of the brand in Brazil.
We joined forces with @launchstudio.art and @lacuna.ag to develop a visual language around the idea of time as a force that moves the economy forward.
From the first concept to the final frame, we translated this idea into movement, connecting cinematography, motion design and VFX to make time feel tangible.
The result is a film that doesn't simply explain what TRATON Financial Services does.
It gives form to an idea.
Our role on set
Two days of filming.
An entire universe to build.
Between the VWCO dealership and the TRATON office, we worked with actual employees of the brand instead of actors.
Our role in post-production
And from the footage captured, time gained new layers.
Motion. VFX. Sound design. Post-production.
Fluidity became the visual language of time—
of transformation, of movement.
The result is a project that brought time to life on screen.
A collaborative effort between Launch Studio, Llacuna, and MNZS Audiovisual Criativo that you can watch in our behind the scenes for this project.
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Posted Nov 6, 2026
Production for TRATON. Portraying them as a transformative agent of time. When finance helps shape the perception of time bringing new possibilities to life.
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TRATON Financial Services
