Since its inception in 1930, producing slurry and wastewater pumps, BAUER has been ahead of its time through disruptive innovations that improve the efficient use of water resources and waste in a sustainable and permanent way.

A pioneer in the development of wastewater treatment and a world leader in pump reel sales, BAUER has also achieved technological leadership in the center pivot segment, with innovative features that overcome field connectivity barriers.

In a new era where environmental preservation and technology are more relevant than ever, BAUER stands out as a developer of innovative solutions to ensure sustainable productivity for producers around the world. Given this scenario of opportunities and growth, the challenge arose of a new visual identity that would portray the internal positioning of the Austrian multinational in the Brazilian market in 2024.