UX Designer

Air Canada is the largest airline in Canada and well known among Canadians looking for travel options. However, with each passing year, Travel and Hospitality industries are disrupted by new entrants. With the number of OTAs (Online Travel Agencies) exponentially increasing each year, Air Canada wants to re-evaluate its website and explore options to cater to travel research and discovery and emerge as a frontrunner. Worked on: User Research, Lightning Demo, Crazy 8 ideas, Storyboarding, Sketching, Usability testing, Client Presentation