Identity Design

Identity design for a mock up brand The Morrigan that was conceptualized from a client project.

The goal with the project was to ideate and create a brand identity that reflected the service provider's essence, as well as the transformations they intended to provide their clients.

We started off with conceptualizing the creative direction of the brand that included aesthetics of regality, earth and femininity.

The identity itself was crafted to represent the brand's core value distilled in strength and sovereignty of the human spirit. The service provider (client) wanted their brand to have a regal impression without compromising on its authority. Hence, we created the crown atop the logo and chose an all-caps typeface for the word-mark to reflect the stability and authority of the brand.

The colour palette was chosen to portray the earthy nature of the brand. Grounding, calming and resonating. Those were the keywords that the palette was developed upon.

The typography of the brand was curated to instil elegance and regality. This is also reflected in the crown-like icon of the brand's icon and word-mark.