PMO of Miami Open rebranding by Patricia AkamatuPMO of Miami Open rebranding by Patricia Akamatu

PMO of Miami Open rebranding

Patricia Akamatu

Brand Strategist

Marketing Strategist

Project Manager

Project Manager of a top ATP/WTA tennis tournament in the USA. In 2015 the bank acquired the naming rights and the Itaú team developed and delivered the rebranding project, taking the event to a higher level of satisfaction.

Coordinated the implementation of all this from the new name and brand to the advertising campaign launch.

Identifying opportunities to exceed client expectations, I negotiated new counterparts with IMG with no extra fee and a win-win agreement, enhancing customer loyalty through priceless experiences.

Brand result: top of mind in the 1st year of activation, even though is a Brazilian brand with no retail operation in the United States; winner of the Communication category at IF Design Award.

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Posted Apr 10, 2023

Successfully managed the rebranding of the Miami Open tennis tournament, delivering a seamless experience for Itaú clients and general attendees.

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