PMO of Miami Open rebranding

Project Manager of a top ATP/WTA tennis tournament in the USA. In 2015 the bank acquired the naming rights and the Itaú team developed and delivered the rebranding project, taking the event to a higher level of satisfaction.

Coordinated the implementation of all this from the new name and brand to the advertising campaign launch.

Identifying opportunities to exceed client expectations, I negotiated new counterparts with IMG with no extra fee and a win-win agreement, enhancing customer loyalty through priceless experiences.

Brand result: top of mind in the 1st year of activation, even though is a Brazilian brand with no retail operation in the United States; winner of the Communication category at IF Design Award.