FIFA World Cup Brand Activation for Itaú by Patricia AkamatuFIFA World Cup Brand Activation for Itaú by Patricia Akamatu

FIFA World Cup Brand Activation for Itaú

Patricia Akamatu

Brand Strategist

Marketing Strategist

Project Manager

FIFA Confederations Cup and World Cup 2014 Chaired all activations related to business, in partnership with Visa (global sponsor).

Collaborated with and established strong working relationships with key stakeholders and +15 departments adhering to all project timelines, while maintaining quality and delivering the best products and services for clients.

Brand result: 2nd brand most associated with the global event, competing with traditional sponsors such as Coca-Cola and Mc Donalds, even in a layer of national support. Directly oversaw the integration of operations throughout Banking Products and Services with Visa and FIFA, leading a three-year project which impacted directly +3mm users (on-site).

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Posted Apr 10, 2023

Crafted a comprehensive brand strategy for Itaú Bank, especially with the business products and services, resulting in the best ROI of its history.

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