Beach Riot needed a trend-driven approach to designing a capsule collection that seamlessly blended swimwear and activewear. The challenge was to craft a collection that reflected emerging trends while maintaining the brand’s signature aesthetic and appeal to its target market.

👩‍💻 I conducted in-depth market trend research by analyzing seasonal forecasts, social media influences-WGSN, PINTEREST, TIK TOK & INSTAGRAM, and competitor collections. The curated mood board highlighted key design elements, including silhouettes, patterns, fabric textures, and consumer-driven themes.

The mood board featured high-quality imagery, fabric inspirations, and artistic direction that laid the foundation for the collection’s aesthetic vision. Digital mockups provided insight into how these inspirations would translate into final garments.

📊 Trend Research

👀 Visual Merchandising

🎨 Color and Textile Analysis

👩‍💻 Digital Presentation Creation

A cohesive color story was necessary to ensure the collection’s designs felt unified while staying aligned with market preferences and seasonal trends.

I selected a palette based on forecasted color trends, brand identity, and consumer preferences. The palette balanced vibrant hues and soft pastels to create a versatile yet distinctive aesthetic.

Each color was strategically placed to enhance the collection’s swim and activewear components, ensuring a modern and fashion-forward appeal.

✅ Ensured consistency across all designs.

👀 Created a visually appealing collection that resonated with Beach Riot’s audience.

🌈 Color Trend Forecasting

🏳️‍🌈 Textile and Print Development

👚 Digital Rendering

The swimwear needed to balance functionality with trend-driven aesthetics while maintaining a high standard of fit and comfort.

I designed two innovative swimwear pieces, integrating strategic cutouts, supportive structures, and unique fabric textures. Fit and movement were key considerations, ensuring each piece was both stylish and functional.

The designs were digitally rendered and presented with multiple views, showcasing details such as fabric choices, prints, and silhouette refinement.

🔝 Increased consumer interest in versatile swimwear options.

💪 Strong alignment with brand and seasonal trends.

👙 Swimwear Design

🏳 Fabric & Fit Development

💻 Digital Illustration

✍️ Pattern Drafting

This activewear piece needed to merge performance functionality with contemporary aesthetics, ensuring durability and fashion appeal.

I created a activewear design that focused on comfort, trend, flexibility, and performance. This piece incorporated fabric technologies like 💦 moisture-wicking properties and stretch recovery to enhance wearability.

The designs featured sleek silhouettes, modern detailing, and dynamic color-blocking, effectively merging fashion and function.

📉 Provided market-ready designs with enhanced performance features.

💪 Strengthened Beach Riot’s presence in the activewear category.

🏃‍♀️ Activewear Design

🏳 Performance Fabric Research

📍 Technical Design

✍️ Digital Pattern Making

A detailed tech page was required to communicate garment specifications to manufacturers and ensure accuracy in production.

I developed a comprehensive tech pack page that included callouts for fabric, stitching details, measurements, and construction techniques. This document was essential for seamless production execution.

The tech page featured clear CAD sketches, annotations, and fabric swatches, ensuring precision in manufacturing.

✅ Enhanced production efficiency by reducing sample errors.

📞 Improved communication between design and production teams.

📍 Technical Design

💻 CAD Sketching

🪡 Garment Construction Knowledge

👩‍💻 Tech Pack Development

Accurate CAD sketches were needed to visualize the collection in its entirety and facilitate production planning.

I created high-quality CAD sketches detailing each design from multiple angles. These technical drawings ensured clarity in fabric placements, stitching techniques, and silhouette structures.

The CAD sketches were meticulously outlined with precise proportions, ensuring consistency across the collection.

💨 Streamlined communication with manufacturers.

♽ Ensured design accuracy from concept to production.

✍️ Technical Sketching

💻 Digital Illustration

📄 Production Planning

To enhance visualization and marketing efforts, AI-rendered imagery was created to showcase the collection both with and without models.

I utilized 3D rendering software to generate lifelike digital representations of the entire collection. Rendered images were presented on both mannequin forms and virtual models to demonstrate fabric drape and movement.

The AI-rendered collection provided a realistic preview of how the designs would appear in real life, offering flexibility for pre-production marketing materials.

⬆️ Increased buyer engagement through realistic previews.

⬇️ Reduced sample production costs by providing digital alternatives.

🩱 3D Rendering

🖥 Virtual Fashion Design

💻 Digital Merchandising

👩 AI-Assisted Design

This project highlights how a well-researched and strategically developed capsule collection can elevate a brand’s seasonal offerings. Through meticulous trend analysis, innovative design execution, and AI-powered visualization, I crafted a Spring 2025 collection that merges swimwear and activewear seamlessly while staying true to Beach Riot’s brand identity.

By prioritizing quality, aligning with target audiences, and leveraging advanced digital techniques, this collection serves as a benchmark for future collaborations in trend-forward fashion design.

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