Hybrid Apparel needed a cohesive and trend-driven approach to designing T-shirt graphics that would resonate with both retailers and consumers. The challenge was to merge current market trends with the brand’s identity while maintaining mass retail appeal.

I conducted extensive trend research by analyzing seasonal fashion forecasts, social media trends, and competitive market data. I curated a mood board that encapsulated key themes, color palettes, typography, and graphic inspirations. This mood board served as the foundation for the design direction.

The mood board featured high-quality visuals, fabric swatches, and color stories to illustrate the aesthetic vision. It included digital mockups to provide a clear sense of how designs would translate onto garments.

📊 Trend Research

👀 Visual Merchandising

🎨 Color and Textile Analysis

👩‍🏫 Digital Presentation Creation

The graphic designs on the T-shirts needed to align with current trends while maintaining a unique and brand-specific aesthetic. The challenge was to create artwork that was both commercially viable and visually compelling.

I developed a series of graphic concepts based on market research and consumer insights. I explored various themes, including pop culture influences, abstract art, and typography-based designs. Each design was refined through multiple iterations, ensuring that it resonated with the target audience and adhered to the brand’s vision.

The artwork was designed with high-resolution digital techniques, ensuring vibrant colors and sharp details when printed on fabric. Various printing techniques such as screen printing, DTG (Direct-to-Garment), and embroidery were considered to enhance the final product.

🔝 Increased retail interest due to trend-conscious yet unique designs.

👍 Positive consumer feedback on the artistic quality and wearability of the graphics.

🎽 Graphic Design

✍️ Illustration

🖼 Print Production Knowledge

📊 Trend Forecasting

To streamline the sales and production process, Hybrid Apparel required a merchandised line sheet that effectively presented T-shirt graphics in a polished and retail-ready format. The goal was to highlight key styles, color-ways, and graphic placements for buyers.

Using my experience in apparel merchandising, I structured the line sheet to be both visually appealing and highly functional. Each page included a combination of flat sketches, high-resolution mockups, and callouts highlighting design elements, fabric choices, and intended price points.

The line sheet maintained a clean and professional layout with consistent branding elements. I used clear typography and organized the information into easy-to-navigate sections, ensuring buyers could quickly understand the collection.

📉 Increased buyer engagement due to a more cohesive and trend-forward presentation.

⬆️ Higher approval rates from retail partners who appreciated the strategic alignment with market demand.

👚 Line Sheet Development

👕 Graphic Design

👔 Merchandising Strategy

👩‍💻 Presentation Design

Hybrid Apparel needed high-quality imagery of models wearing the T-shirts to showcase the designs in a real-world setting. This was crucial for both marketing and sales presentations.

👩🏽‍🤝‍👩🏾 I coordinated the styling and art direction for the model photoshoot, ensuring that each look aligned with the target demographic. I worked with photographers and models to capture images that highlighted fit, fabric drape, and print clarity.

The final imagery featured diverse models styled in modern, trend-conscious ways, emphasizing the versatility of the T-shirts. The photos were edited for color accuracy and brand consistency.

📉 Enhanced consumer engagement across digital platforms.

🔝 Higher sales conversion rates due to the aspirational yet attainable styling.

💃🏼 Styling & Art Direction

🚶‍♀️ Model Coordination

👩‍🎨 Creative Direction

📸 Photo Editing

This project exemplifies how strategic design and merchandising can elevate a brand’s retail presence. By creating a well-researched mood board, a merchandised line sheet, and professional model photography, I delivered a cohesive and market-ready T-shirt collection that aligned with consumer trends and retailer expectations.

By ensuring quality, aligning with target clients, and keeping this portfolio piece up to date, I am positioning myself to attract future collaborations that require high-level fashion merchandising expertise.