This research proposal focuses on exploring destination perception through a case study of Braga Street in Bandung, a prominent heritage tourism destination in Indonesia. The study aims to understand how tourists perceive Braga Street and the factors influencing their perception. By examining destination perception, this research contributes to the knowledge on heritage tourism and provides insights for enhancing visitor experiences.

Data analysis involves thematic analysis of qualitative data and statistical analysis of quantitative data. The findings will be presented using narrative descriptions and visual representations.

Expected outcomes include insights into tourists' perceptions, identification of key influencing factors, and recommendations for destination management organizations. The study contributes to the sustainable development of heritage tourism destinations, using Braga Street in Bandung as a valuable case study.