Casca Rija - Brand and packaging design
Pedro Vieira
CASCA RIJA
CASCA RIJA IS A BRAND OF DRIED FRUIT SPREADS WITH A STRONG PRESENCE IN THE PORTUGUESE MARKET. CHALLENGED TO REDESIGN THE COMPLETE VISUAL IDENTITY AND THE ENTIRE RANGE OF OVER 40 PACKAGED PRODUCTS, I WORKED AROUND THE DICHOTOMOUS CONCEPT OF BUTTERY SMOOTHNESS VERSUS THE HARSH NUT-CRACKING PROCESS.
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Posted May 9, 2024
Rebranding and packaging design for a dried fruit spreads brand.
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