70% Traffic Growth for Local Service Business in 3 Months
Natasha Tamindzic
Like this project
Posted Nov 21, 2024
A local service business achieved 70% more clicks and 83% more impressions in three months by optimizing for local SEO and improving technical performance.
Key Strategies
Local SEO Optimization:
Optimized Google Business Profile and added location pages for key service areas.
Improved local citations on directories like Yelp.
Content Enhancements:
Created locally targeted blog posts and service pages.
Focused on long-tail, location-specific keywords to attract nearby customers.
Technical SEO:
Improved site speed, added schema markup, and optimized metadata for local relevance.
Backlink Building:
Built links from local organizations and cross-promotional partnerships.
Results (May–August 2024 vs. March–May 2024):
Clicks: +70% (6.01K → 10.2K).
Impressions: +83% (375K → 686K).
Consistent CTR: 1.5%, even with increased visibility.
Impact
This strategy propelled the business to the top of local search results, driving more traffic, inquiries, and conversions, making it a leader in its service area.