Doubling Organic Traffic for an E-Commerce Brand in 6 M
Natasha Tamindzic
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Posted Nov 21, 2024
An e-commerce brand significantly improved its organic search performance, achieving a 100% increase in total clicks and a 140% increase in total impressions wi
Challenges
Poor visibility for high-value keywords, with most pages ranking beyond page 2.
Low organic click-through rates (CTR) despite steady impressions.
Highly competitive e-commerce niche requiring focused keyword targeting and optimization.
Strategies Implemented
1. Comprehensive SEO Audit
Conducted a technical SEO audit to fix crawl issues, improve site speed, and optimize mobile usability.
Identified opportunities to improve existing product pages by addressing thin content and poor metadata.
2. Keyword Research and Optimization
Targeted a mix of high-intent, long-tail keywords and competitive core keywords to balance visibility and conversions.
Optimized product descriptions, category pages, and titles with researched keywords to improve relevance and rankings.
3. Content Strategy
Created blog posts and guides focused on answering customer pain points and building topical authority.
Published seasonal content to align with search trends, driving additional traffic during peak sales periods.
4. Link Building and Internal Linking
Acquired high-quality backlinks from industry-relevant sources to boost domain authority.
Improved internal linking to distribute link equity across key category and product pages.
5. Continuous Monitoring and Refinement
Monitored keyword performance and made adjustments to content and targeting based on ranking and traffic data.
A/B tested meta descriptions to improve CTR for high-ranking but low-click pages.
Results (Last 6 Months vs. Previous 6 Months)
Total Clicks:
Increased from 59.5K to 119K (+100%).
Total Impressions:
Jumped from 3.3M to 7.93M (+140%).
Average Position:
Improved from 24.5 to 10.2, moving many keywords to the first page of Google.
Average CTR:
Slightly decreased from 1.8% to 1.5%, attributed to higher impressions for competitive terms with lower CTR averages.
Key Takeaways
Improved Visibility: Doubling impressions and improving rankings helped the brand dominate more competitive keyword spaces.
First Page Rankings: The leap in average position ensured key product pages captured significantly more organic traffic.
Sustainable Growth: By addressing technical SEO issues and leveraging content strategies, the brand positioned itself for long-term success in search rankings.
Conclusion
This case study demonstrates how strategic SEO efforts—ranging from technical fixes to content and keyword strategies—can deliver transformational results for e-commerce brands. With a 100% increase in organic traffic and a dramatic improvement in rankings, the brand is now well-positioned to capitalize on its search visibility for sustained growth and higher revenue.