What Next? with Josephine Sarouk

In the lives of humans, there comes a time when their growth path forces them to a halt and the question What Next? is demanded so they proceed. "What Next?" is a platform created to help provide clarity and motivation to people who are facing this question. With a bi-weekly podcast on Spotify, Apple Podcasts and Google Podcasts, "What Next?" explores the stories and journies of people who strive towards their potential, what they did to succeed and there and motivates listeners to make a positive turn in their lives and provided them with the tools and insights to do it.

I worked with the colour pallet offered to me in the logo and researched the best practices of podcasts done globally and in Nigeria. I noticed a trend towards having an identity backing podcasts and motivational platforms such as this. The goal of this project was to produce a podcast and its identity system with illustrated assets that bring together "professional" "business" and "self-help" themes with a human feel.

Brand Identity design

Creative Direction

Podcast Production

Social Media Design & Management

Content Creation

I created the brand identity for the podcast, cover art and promotional content for each episode.

I also created an audio track to showcase high points in the podcast episode and motivational content for the platform