Visual Adaptation Project
TS creative
This fictional campaign demonstrates visual adaptation across both print and digital platforms. The concept “Super Saver!” features a superhero-style panda symbolizing savings power. The Key Visual (KV) was designed to be adaptable, ensuring a consistent brand message across various touchpoints. Design adjustments were made to suit different media, optimizing readability and visual impact while maintaining clarity and cohesion.
Website hero, tablet promo & mobile ad – adapted for digital platforms with responsive layouts.
In-branch TV screen & roll-up banner – designed for high-visibility on-site promotion.
Table tent & takeaway flyer – compact formats for physical branch touchpoints.
ATM interface promo – clean visual hierarchy for small screen impact.
Portfolio → https://tscreativegraphic.wixsite.com/portfolio
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Posted Apr 26, 2025
A social media and print adaptation series based on an existing campaign key visual. Designed to ensure brand consistency across formats.
