Freemax | Office Chair, Standing Desk, Kids Study Furniture
Parth Panchal
Freemax — Office Chair, Standing Desk & Kids Furniture Website
Overview
Freemax, a Hong Kong-based company, required a complete migration from WordPress to Shopify to improve performance, scalability, and global eCommerce capabilities.
The project went beyond a simple migration — involving product bundles, multi-language (Chinese & English), multi-currency support, and advanced customization using metafields.
video giving walkthrough Homepage layout and structure developed by ifox solutions
The Challenge
This was a high-risk migration where maintaining SEO and existing traffic was critical while upgrading the store’s capabilities.
Key challenges:
Preserving SEO rankings during migration
Migrating products, orders, and customers accurately
Supporting multi-language (Chinese & English) users
Enabling multi-currency for international customers
Implementing product bundles without disrupting UX
Extending Shopify functionality using metafields
video showcasing detailed product page which includes different sections to represent the critical product information to user
Our Approach
1. SEO-Safe Migration
Followed a structured migration process
Implemented 301 redirects for all key URLs
Preserved site structure and metadata
Ensured no loss in rankings or traffic
2. Shopify Store Development
Rebuilt the store on Shopify with a scalable architecture
Optimized product and collection structure
3. Bundle App Integration
Integrated a bundle app for flexible product offerings
Maintained a smooth and intuitive buying experience
4. Multi-Language & Multi-Currency
Implemented Chinese and English language support
Enabled multi-currency for global users
Optimized experience based on region
5. Customization with Metafields
Extended Shopify capabilities using metafields
Created flexible data structures for products and content
6. Data Migration with Matrixify
Migrated products, orders, and customers using Matrixify
Ensured accurate data mapping and validation
Maintained data integrity across the new Shopify store
The Result
The final solution delivered:
Seamless migration from WordPress to Shopify
Preserved SEO performance and organic traffic
Enhanced global shopping experience
Improved product flexibility with bundles
A scalable and future-ready eCommerce system
Why This Project Stands Out
This project combines technical migration, SEO preservation, and advanced Shopify customization — ensuring zero disruption while significantly upgrading the store’s performance and global capabilities.
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Posted Jan 30, 2024
Migrated WordPress store to Shopify with Matrixify, bundles, multi-language (EN/CN), multi-currency, and SEO-safe migration.
