Exploration in esports branding. Team Elite is a vision for the future of esports teams as the industry of competitive gaming continues to define itself and step outside of the shadow of traditional sports. I believe the branding of esports teams should modernize and lean in a more sleek direction due to esport's innate ties to technology; as well as a differing/younger demographic of viewers in comparison to tradition sports. As the esports industry matures the visuals we utilize should also mature and branch into a more contemporary direction.