Isha Fintech, a fintech company, approached me to create a comprehensive branding and identity design project. The client needed a minimal, fresh, easily recognizable and modern, easily memorable logo mark as well as branding and typography that would stand out in the competitive fintech industry.
I developed a unique #logomark that incorporated gradients of brown, green, and black to convey trust, growth, and sophistication. For the typography, I used the clean and modern font Futura to complement the logo mark.
In addition to the logo and typography, I also designed business cards and stationery items with a cohesive look and feel. Through the use of strategic branding, I was able to help Isha Fintech establish a strong visual presence that differentiated them from their competitors. As part of the branding project, I also created branded marketing materials and social media marketing images to promote the brand and increase its visibility.
Isha Fintech asked for branding help, and I did a modern logo with brown, green, and black gradients to symbolize trust and growth, using the clean Futura font.