UGC Video Creation & Social Media Management | BELLA BELLE SHOES
Olivia Krum
I worked for Bella Belle Shoes to create engaging user-generated content video for their Instagram and TikTok accounts.
As an in-house content creator, I developed high-quality UGC and branded content tailored for brides. I was involved in content planning, writing, creating, managing, and data analysis. Over the span of 12 months, I successfully grew Instagram following by 89.1% (to 694,000 followers) and increased TikTok following by 165% (to 159,000 followers).
The Process:
Brainstorm content ideas
Film videos from different angles with good lighting and angles
Edit with strategic pacing and transitions to maximize engagement
Optimize videos for different social media platforms and ad formats
Record voiceover (if needed) and overlap clips for retention
Add hooking text and b-roll over edited video
Browse trending or copyright-free music to add at low-volume
Turn in video using GoogleDrive for easy sharing
Track content performance metrics, analyze engagement, and provide insights to refine future content strategies
Tools Used:
iPhone 13 Pro Max: Filming
CapCut: Raw Clip Editing + B-Roll Overlays
Inshot: Raw Clip Editing + B-Roll Overlays
TikTok: Titles + B-Roll Overlays
Instagram/TikTok: Posting + Livestream Hosting
GoogleDrive: Video Storage
Trello: Project Management
Canva: Graphic Design
Work Examples:
New Product Launch: Filmed, scripted, and edited a dynamic video showcasing customer-driven upgrades and supporting a successful product launch.
Targeted Ad: Produced an engaging ad showcasing the comfort and handcrafted details of Bella Belle shoes, designed to resonate with brides seeking elegance and comfort.
Trendy UGC Video: Created a UGC video using trending audio and text to evoke nostalgia to create an emotional connection with the audience.
Instagram Story Graphic Creation: Designed an Instagram story graphic comparing two products, highlighting their unique features and shared characteristics in an engaging, interactive way.
Do you need help with engaging UGC videos and engaging graphics to hit key, relevant, and relatable pain points for your audience? Contact me!
Like this project
Posted Mar 30, 2025
As an in-house content creator, I developed high-quality UGC and branded content that resonated with the target audience.
