Press On Ventures Brand Identity Redesign

Press On Ventures — is a pre-seed and seed stage venture capital firm. PO VC invests in entrepreneurs at the earliest possible stages as they look to create category defining businesses leveraging emerging technologies in Healthcare, The Future of Work, Artificial Intelligence, Machine Learning, and Web3.

We created a modern visual identity for them, including the logo, fonts, colors, and design of printed materials. The basis of the identity is the geometric power button, which is inscribed in "on." We used it to create the brand's graphics. We think that the logo embodies the essence of minimalism.

This project effortlessly combines refined colors, sleek typography, an iconic logo, and thoughtfully crafted print materials to create a visual experience that is both timeless and modern. Allow yourself to be immersed in the world of minimalism, where less truly is more.

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Press On Ventures is a pre-seed and seed-stage venture capital firm investing in category-defining businesses across healthcare, AI, machine learning, future of work, and Web3.

We created a modern VC brand identity built around a geometric power button integrated into the word “on.” The system combines a minimal logo, refined typography, sophisticated colors, and branded print materials.

The core idea was “press on” — momentum, activation, and moving forward.

The geometric power button becomes the central visual asset of the identity, connecting the name with the firm's focus on ambitious founders and emerging technologies.

Its minimal construction gives the brand a confident, contemporary character without relying on typical finance aesthetics.

The Press On Ventures visual identity combines sleek typography, refined colors, geometric graphics, and a flexible logo system.

The power-button motif extends beyond the logo into supporting brand graphics, creating a recognizable visual language across business cards, stationery, presentations, and other print materials.

The result is a sophisticated venture capital branding system that feels both timeless and modern.

A complete VC brand identity designed to position Press On Ventures as a modern investment partner for ambitious technology founders.

The project combines logo design, brand identity, visual identity, venture capital branding, investment branding, finance branding, corporate identity, graphic design, typography, and print design.

The Takeaway. Minimal form. Strong signal. Always on.

WHALES AGENCY:

Creative Director - Artur Mihov

Brand Designer - Darlin Ka

Designer - Nastya Khomutskaya