Practice Launch of KeykiDulce Calamansi Cake Business

CHAPTER 1

INTRODUCTION

Business Model and Concept

KeykiDulce is a nonindustrial bakery that specializes in creating high-quality Calamansi-flavored cakes. The business takes pride in its unique name, KeykiDulce, which reflects the universal enjoyment of cake as a sweet dessert. KeykiDulce officially began operating on August 17, 2022. This marked the start of a new chapter for the business, as it introduced its unique calamansi cake, aiming to delight customers with its exceptional taste and service. KeykiDulce operates as a home-based business located at Blk 42 lot 2, Barangay United Bayanihan, near SM San Pedro Laguna. KeykiDulce also generates income through direct selling and maintains an active presence on its Facebook page (KeykiDulce). It can also generate income through FoodPanda and GrabFood.

The sweet offerings from KeykiDulce include a wide variety of sizes of cakes with unique Filipino flavors of calamansi. KeykiDulce is dedicated to providing sweets with an exquisite taste that showcases the innovative and undiscovered sweet, fresh, and slight sourness flavour of calamansi. The company aims to cater to the selective palates of individuals with a sweet tooth and ensure that every last creation leaves a lasting impression. The prices of their cakes might be varied depending on the sizes and numbers. Consumers could pick up their orders for free. This also includes free delivery for customers who live inside San Pedro City, but an additional fee of 50 Pesos will be added if the delivery is outside San Pedro City.

Demographics

Vision

To be one of the leading businesses that offer calamansi cake with its astonishing sweet cream complimented with the tangy sweet mangoes and become one of the most favorite destinations for anyone who loves high-quality calamansi cake within the next five (5) years.

Mission

To provide fresh, high-quality, and delightful calamansi cake while pushing the boundaries in the world of desserts by supplying innovative goods for potential customers to enjoy.

To deliver excellent customer service with the assistance of the company’s reliable workers and management.

Objectives

Marketing – To increase Brand Presence.

Key Results Area (KRA) – How many branches are needed to be established to have a strong market presence?

Performance Indicator (PI) – They need to have at least three (3) physical franchises.

Finance – To earn good enough financial returns.

Key Results Area (KRA) – How much should they earn monthly?

Performance Indicator (PI) – They should earn at least 100,000 a month.

Operations - To provide customers with high-quality products and services.

Key Results Area (KRA) – What is the needed customer satisfaction percentage?

Performance Indicator (PI) – The products and services need at least 80% upright rating on costumer satisfaction monthly.

Human Resources - To build a healthy and happy working environment.

Key Results Area (KRA) – What is the percentage of employee satisfaction?

Performance Indicator (PI) – A minimum of 80% good rating of employee satisfaction.

CHAPTER 2

EXECUTIVE SUMMARY

The baking business is widely known for specializing in making a wide variety of other baked products, desserts, and pastries. Despite the challenges in the results of the COVID-19 pandemic, the baking industry shows no resilience in maintaining financial performance and growth. This has fixed a high level of confidence among our organizers that KeykiDulce is assured of success and assured to exceed expectations.

In a highly competitive market of the baking industry where quality, creativity, and exceptional customer services are crucial for success, KeykiDulce aims to not only satisfy our customer's cravings but also surpass their expectations regarding taste and quality. KeykiDulce specializes in producing a calamansi cake that is complimented by the sweetness and tanginess of the mangoes and cream. KeykiDulce takes pride in using locally sourced and organic ingredients to create innovative flavors that cater to the Filipino palate, ensuring that all our products are made with the freshest and highest quality ingredients.

KeykiDulce offers Calamansi Flavored cakes (KeykiMansi) that are made to surprise and satisfy your sweet tooth. KeykiMansi is made with the local ingredients calamansi which are rich in phosphorus, calcium, iron, and Vitamin C or ascorbic acid; which can help with strengthening the immune system, lightening your skin, etc. flour, butter, sugar, and other baking ingredients and was cooked by steaming it into perfection then combining the sweet and fresh calamansi cake with a sweet cream coated around and the bits of mangoes complementing with the sweet and fresh taste of the cake. Additionally, KeykiDulce prioritizes satisfaction and excellence as these serve as our guiding principles. Catering to a wide range of clients, including individuals and families the company takes into consideration offering vegan, gluten-free, and allergen-free options to cater to a wide range of customers' preferences. Leveraging social media and internet marketing, the company engaged with clients to build brand awareness and maintain good connections. Furthermore, the company's excellent customer service, innovative product design, and expertise in the art of baking provide it with a competitive edge. The product of KeykiDulce, namely KeykiMansi, will be offered in the price range of 170-350 pesos depending on the sizes the customers ordered.

CHAPTER 3

BUSINESS PROPONENTS

Organizational Flow Chart

Organizational Chart

Organizers

Position/s

Work (Capabilities)

Name/s

Business Owner

Decides on important business decisions, coordinates resources to assist the business, and promotes structural and operational enhancements that directly impact the company's growth. Additionally, it also handles the money, buying of ingredients, and checking the inventory of the business.

Ms. Precious Anne P. Mantelo

Financial Manager

Responsible for driving a business financial performance success and cash flow making the product on the market.

Ms. Jillian Margaux Q. Samarita

Marketer

They are the ones who are responsible for organizing marketing budgets and overseeing marketing programs. They are responsible for promoting the business product.

Mr. Henessy Sean Ryen B.

Hortelano

Cook/s

Responsible for preparing cake batter, ensuring precise baking times, and monitoring the quality of the finished products. They are also responsible for food safety regulations and practices and maintaining a clean and organized kitchen.

Ms. Precious Anne P. Mantelo

Mr. Prince Ezekiel J. Abalos

Ms. Hwyon Ji J.Kim

Staff

Responsible for controlling the business day-to-day activities. Additionally, they are also responsible for packaging, and delivery of the product selling.

Mr. Carl Vincent C. Laurente

Mr. R-Jhay Mabacquiao

Mr. Lalucis, Alih Raleone T.

Customer Service Representative

Individuals who address customers' inquiries quickly and effectively. They play an important role in enhancing brand trust by resolving concerns with empathy, care, and documenting difficult to share with internal terms.

Ms. Mary Grace J.

Teves

Stakeholders

Stakeholders

Role/s

Potential Impact on the Business

(Low, Medium, High)

1. Government / Health Regulatory Agency

Those who are responsible for issuing permits and legality to a business are also the one who controls the regulation of imported goods.

HIGH

2. Suppliers

The one who supplies ingredients needed for a company to create baked goods.

HIGH

3. Employees

The one who distributes, creates, sells, and produces the product.

HIGH

4. Customers

The ones who purchase the products.

HIGH

CHAPTER 4

TARGET MARKET

Demographic

The enterprise targets a wide range of local customers, including teenagers, young adults, and elders.

Geographic

KeykiDulce's primary geographic focus encompasses residents of Brgy. United Bayanihan and the surrounding cities such as Sta Rosa City, Biñan City, etc. and the surrounding barangays of San Pedro, Laguna.

Psychographic

KeykiDulce takes pride in offering a carefully curated calamansi cake with it's astonishing combination of sweet cream and the tartness of mangoes that cater to the discerning Filipino palate. The company's creations tap into a widespread curiosity about how calamansi flavor complement with sweet cakes with it's appetizing sweetness of cream with the combination of the tartness of the mangoes. By incorporating locally sourced and organic ingredients, we not only satisfy the desire for unique flavors but also align with the growing preference for wholesome and sustainable food. KeykiMansi is a strong blend of flavors, free from any artificial additives, ensuring a delightful experience with every bite.

Behavioristic

Customers can conveniently purchase KeykiDulce product (KeykiMansi) by placing orders through our Facebook page (KeykiDulce) and on popular online delivery platforms such as Food Panda and Grab Food.

Unique Selling Proposition (USP)

"Redefining Sweetness, One bite at a time." —KeykiDulce

The company chose this tagline because it perfectly shows our commitment to introducing innovative flavors. Additionally, KeykiDulce is confident that once customers experience our creations, they will crave the unique flavors with every bite and be eager to indulge in more.

CHAPTER 5

THE MARKET

Market Justification

Cakes, cupcakes, cookies, etc., are beloved treats enjoyed by many people worldwide, and the high-quality pastry products continue to expand, presenting an intimidating challenge for businesses to stand out in this competitive market. KeykiDulce takes great pride in offering distinctive, unique, and artistic products that set us apart from other baking establishments. KeykiMansi cakes (calamansi cake) are precisely prepared using the freshest and finest ingredients, with each recipe carefully crafted to achieve a balance of texture and flavor. What truly differentiates KeykiDulce from other businesses is the owner's commitment to innovation and creativity. Although they are embracing the classic baking traditions, they are constantly experimenting with new flavor combinations and techniques. KeykiDulce is dedicated to providing great customer service because the company believes that the enjoyment of the customers when they take their bite of the company's product is more important.

Macro Environmental Factors

Factors

Opportunities to Enterprise

Threats to the Enterprise

1. Socio-Cultural Environment

Customer Preference

The company will adjust to the trends and incorporate their customers preferences into the company.

The company's target customers' preferences might change and may result in a decrease in sales.

2. Economic Environment

Inflation Rate Of The Ingredients

Using the ingredients that are not affected by the inflation rate and the prices of the products will be affordable.

The quality and taste of the products may taste different and might caused in decreasing in sales and good feedback.

3. Technological Environment

Online Transactions and Social Media

Will help the customers order more easily and will reach other consumers who lived in faraway places.

Consumers might get scammed, error in bookings, and slow delivery time that might caused negative feedbacks.

Industry Dynamics

KeykiDulce faces competition from other baking shops as well as the other regional coffee shops, restaurants, and grocery stores in Region 4A. The company is actively working to counteract the strategies of its competitors. KeykiDulce's major competitors include Hailey’s Cake Shop, Sweet Pink Desserts, and other baking businesses. The enterprise has adapted the strong customer service practices of its competitors and made a few minor improvements to differentiate itself. KeykiDulce uses social media platforms (Facebook, Tiktok, Twitter, and Instagram) for product promotions and sales, following the examples of its competitors. Additionally, the sales might also be impacted by indirect competitors.

Market Share

KeykiDulce has an estimated total company sales of 7,924,800 and the industry sales in the Philippines is 123,243,627 so the company's share is 6%.

Market Share = 7,924,800 / 123,243,627

= 0.06 x 100

= 6%

Formula of Market Share

Market Share = (Total Companies Sales / Total Industry Sales) x 100

CHAPTER 6

PRODUCT AND SERVICES OFFERINGS

KeykiMansi, is an expertly crafted steamed calamansi cake. This unique dessert captures the distinct taste of calamansi, a native Filipino citrus fruit rich in phosphorous, calcium, iron, and Vitamin C (ascorbic acid). Utilizing in steaming process, KeykiMansi express the refreshing essence of calamansi without the overpowering citrus taste. Topped with a creamy layer and tangy chopped mangoes, the cake achieves a perfect balance of flavors, with the tartness of the mangoes complementing the sweetness of the cream.

Sizes

Price

350

CHAPTER 7

ENTERPRISE STRATEGY AND ENTERPRISE DELIVERY SYSTEM

Enterprise Strategy

Enterprise Delivery System (EDS)

Input

Throughput

Output

Marketing

Desired Outcomes

1. Money

Earn money by selling high-quality products.

Serve and offer great services to customers.

Selling high-quality products.

Product

Price

growth and progress of the business.

2. Men

Find qualified workers through advertisements, social media platforms, and personal recommendations.

Conduct a face-to-face interview to further understand if they are qualified for the position and to be aware of their strengths and skills.

Should fulfill the expectations of the company and clients about their skills.

People

Satisfaction of the customers and competency of the employees.

3. Machinery

Operating machines to help with the speed and efficiency of product manufacturing.

Invest on high-quality machines.

Should successfully produce a high-quality products.

Product

An efficient and least time wasted production of the products.

4. Materials

Using high-quality raw materials to produce high-quality products.

Use of high-quality raw materials.

Should successfully produce high-quality products.

Product

Promotion

Prices

Packaging

To gain the loyalty of the customers and produce a high-quality products that could satisfy our customers and increase of sales.

5. Methods

Continue to produce, sell, and deliver products to the customers in an efficient manner.

Staffs should be well trained and knowledgeable about the process of making, delivering, and selling the product.

Established an efficient and an organized process in terms of production and selling of the products.

Product

People

Achieve a success in production, delivery, and sales of the products.

6. Management

Ensure efficient and successful business operation.

Concentrate on all aspect of the business including its growth and progress.

Achieve a successful business operation.

People

Successful business operation.

Human Resource

Recruiting

Below are the skills the business needs its employees to have or retain while working inside the business. These are also the qualities the business suggests job applicants have in their resume to help them with future applications.

Communication Skills

Their ability to communicate and explain things properly for the customers to be able to understand them easily and clarify any misunderstandings.

Time Management

Their ability to do and successfully complete multiple tasks at once and effectively manage their time while working.

Initiative

Their ability to willingly take the first action whenever it is needed. Being able to address problems that require quick actions and their willingness to take a step forward for the business's success.

Adaptability

Their ability to adapt to the business environment is important in creating a safe and healthy environment for all employees.

Critical Thinking

Their ability to think critically and thoroughly about the facts, development decisions, and improvement options for the benefit of the business.

Trustworthy

This characteristic of an employee can guarantee and convince the business that the flow of their company is being handled safely.

Socialization Skills

Their ability to confidently and humbly socialize and interact with the customers will guarantee great customer service.

Technology Integration

Technology integration helps majorly in making everyday life inside a business much easier, this is the knowledge of using technology in terms of things inside the business.

Role Proficiency

Their awareness and knowledge of their role or position in the business will ensure responsible and reliable employees.

Innovation Skills

Their ability to think, invent, and innovate a product or process that will benefit and strengthen the business.

Retaining

Employees benefits:

Free uniforms

Flexible working schedules

Paid sick leaves up to 3 days consecutively

Employees’ Discount of 10% of the products the business offers.

Health insurances

Reviewing

Performance evaluation of the employees is important since it guarantees and confirms each and every employee’s performance as well as their attitudes during their working hours.

Outlined below are the various performance evaluations for the employees;

Co-Employees’ Evaluation

A great team contains multiple members for it to achieve its goals. The practice of employees evaluating one another important as it will show the weaknesses as well as the strengths of each workers. Obtaining feedback from colleagues provides an accurate evaluation of that employee.

Employee Self-Evaluation

Doing multiple evaluation for each employees will help them know their strengths, their weaknesses, and whether their skills and knowledge that relate to the business have improved.

Customer Service Evaluation

Customers have every right to evaluate the interactions they have with employees. Therefore, the feedback customers provide are important as it is the responsibility of the company to ensure that customers receive excellent service.

Rewarding

The hard work and commitment of the employees are valued and respected by the company. To show the business's deepest gratitude, the following forms of acknowledgment and recognition will be offered to the employees for further performance and productivity improvements;

Certificate of Appreciation

A certificate is awarded to the employees in recognition of their greatest efforts. It also serves as a certificate for the achievements the employee had given that benefit the business.

Paid Day Off

Employees are granted an additional paid day off as the business thanks for the employee's dedication.

Anniversary and Birthday Gifts

A free meal or personalized gifts will be given for the day to the employee.

Retooling

The business will offer training sessions to ensure that the staff are provided with the most up-to-date knowledge and skills needed for the changing demands.

CHAPTER 8

FINANCIAL STATEMENTS

Income Statement

THE KEYKIDULCE

INCOME STATEMENT

FOR THE MONTH OF NOVEMBER

REVENUES:

Income/Revenue ₱ 7,924,800.00

Other Income ₱ 0

Total Income/Revenue ₱ 7,924,800.00

Less: Operating Expenses

Supplies Expense ₱ 1,276,704.00

Rent Expense ₱ 0

Salaries Expense ₱ 2,537,402.4

Utilities Expense ₱ 216,530.00

Taxes and License Expense ₱ 96,012.00

Depreciation Expense ₱ 18,366.6

Total Expenses ₱ 4,145,015.00

NET INCOME/REVENUE ₱ 3,779,785.00

Cash Flow Statement

THE KEYKIDULCE

CASH FLOW STATEMENT

FOR THE MONTH OF NOVEMBER

CASH FLOW FROM OPERATING ACTIVITIES

Cash Receipts From Income ₱ 3,779,785.00

Cash Payment For Suppliers ₱ 1,276,704.00

Net cashflow from operating activities ₱ 3,653,081.00

CASH FLOW FROM INVESTING ACTIVITIES

Purchase of Property, Plant, and Equipment ₱ 91,833.00

Net cashflow from investing activities ₱ (91,833.00)

CASH FLOW FROM FINANCING ACTIVITIES

Cash Investment of Owner ₱ 400,000.00

Proceeds from bank loan ₱ 1,000,800.00

Withdrawals/Payment to Owners (₱ 50,000.00)

Net cash flow from financing activities ₱ 1,350,800

NET INCREASE IN CASH ₱ 4,912,048.00

CASH AT THE BEGINNING OF THE PERIOD (₱ 0)

CASH AT THE END OF THE PERIOD ₱ 4,912,048.00

Balance Sheet

THE KEYKIDULCE

BALANCE SHEETS

FOR THE MONTH OF NOVEMBER

ASSETS:

Current Assets

Cash ₱ 4,912,048.00

Accounts Receivables ₱ 0

Prepaid Expenses ₱ 30,000.00

Total current assets ₱ 4,942,048.00

Non-current Assets

Property, Plant, & Equipment ₱ 91,833.00

Total Assets ₱ 5,033,881.00

Liabilities & Owners Equity:

Account Payable ₱ 0

Notes Payable ₱ 959,100.00

Total liabilities ₱ 959,100.00

Owner's Equity

Owner's Capital ₱ 400,000.00

Owner's Withdrawal ₱ 50,000.00

Total owner's equity ₱ 450,000.00

CHAPTER 9

ENVIRONMENTAL AND REGULATORY COMPLIANCE

ENVIRONMENTAL COMPLIANCE

Waste Management – Republic Act No. 9003

The Ecological Solid garbage Management Act of 2000, also known as Republic Act (RA) 9003, requires small food businesses to properly handle their garbage. In order to reduce their environmental impact and help create a cleaner, healthier environment, this regulation mandates that they use trash reduction techniques like sorting, recycling, and appropriate disposal. In accordance with RA No. 9003, our organization KeykiDulce will be accountable for its trash, which includes waste reduction strategies, waste segregation, reuse, and appropriate disposal techniques. By doing this, the community’s exposure to waste will be lessened.

Food Safety Standards – Republic Act No. 10611

The Food Safety Act of 2013, also known as RA 10611, requires small food enterprises to follow its rules. Strict guidelines and criteria are established by this law to guarantee the quality and safety of food items that are sold to customers. In order to protect the public’s health, it addresses a number of food handling, storage, preparation, and distribution-related topics. The business (KeykiDulce) will comply with regulations for handwashing, sanitation, and good hygiene standards. It is also recommended that staff members receive training on food safety procedures. We should also examine our food safety policies and product labels on a regular basis.

Environmental Impact Assessment – Presidential Decree No. 1586

Presidential Decree No. 1586 requires small food businesses to conduct environmental impact assessments before commencing their operations. These assessments evaluate the potential environmental effects of their activities and help identify measures to mitigate any adverse impacts on the environment. By assessing and addressing environmental concerns upfront, businesses can operate more responsibly and sustainably. In this law, it helps the business to keep the cleanliness and when it comes to disposing trash we apply the proper waste management. We have a trashcan that segregated the biodegradable, non-biodegradable and recyclable materials.

REGULATORY COMPLIANCE

Tax Compliance – Republic Act No. 8424

Small food businesses are obligated to comply with the tax regulations outlined in Republic Act No. 8424, commonly known as the National Internal Revenue Code of the Philippines. The regulation governs various aspects of taxation, such as income tax, value-added tax (VAT), excise tax, and other levied tax of the government. Compliance with tax laws is mandatory for businesses to fulfill their financial obligations, contribute to public revenues, and avoid penalties or legal consequences for non-compliance. Therefore, local food businesses must stay informed about tax laws and ensure full compliance to maintain their financial integrity and legal standing. The cooperation with the Republic Act No.8424 establishes a steady support towards the company KeykiDulce’s financial obligation. Establishing clear guidelines towards maintaining the legality and transparency with the compliance in tax towards the accordance with the government laws and policies. Additionally, the republic act will provide legal penalties and punishment when the tax obligations are neglected or the company fails to comply with the law.

Data Privacy – Republic Act No. 10173

Due to the increasing use of digital tools and online platforms, local food businesses with online presence must follow the RA 10173, often called the Data Privacy Act of 2012. The legislation controls the collection, processing, and protection of personal data to ensure individuals’ privacy and security. Compliance with data privacy laws is necessary for businesses to build trust with customers, safeguard sensitive information, and avoid data breaches or legal liabilities. The Republic Act No. 10173 ensures the company KeykiDulce follows the regulation and protocols which are established within the law’s guidelines. Avoiding misconduct, illegal use of private data, and ensuring privacy for the customer’s personal information. In addition, any detected action towards a breach of information will be punished in a legal action.

Magna Carta for Micro, Small and Medium Enterprises (MSMEs) – Republic. Act. No. 9501

MSMEs are defined as any business activity or enterprise (whether a private company, cooperative, partnership, or corporation) involved in industry, agribusiness, and/or services whose total assets, including those resulting from loans, but excluding the land on which the specific business entity’s office, plant, and equipment are situated, come up according to this group of businesses.

Barangay Micro Business Enterprises – Republic Act No. 9178

Local food businesses are required to follow proper business registration and obtain necessary permits under RA 9178, identified as the Barangay Micro Business Enterprises (BMBE) Act. The legislation intends to support micro-enterprises by providing incentives and simplifying the registration process. Compliance with business registration requirements ensures that businesses operate legally and contribute to the economy. The Republic Act No. 9178 will support the legality of the company KeykiDulce, including a steady background within the company’s reputation. Additionally, the republic act will be an added key to attract potential customers, due to the cooperation of the company with the law.

CUSTOMER AND EMPLOYEE COMPLIANCE

Consumer Protection Laws - Republic Act No. 7394 – Consumer Act of the Philippines

It aims to protect consumers against deceptive, unfair, and unconscionable sales practices. It regulates various aspects of consumer transactions, including product quality, pricing, advertising, warranties, and after-sales service. The law establishes consumer rights organizations and consumer arbitration mechanisms to resolve disputes between consumers and businesses. This Law ensures that the consumers are to receive a fair and quality product. As a business, KeykiDulce ensures to provide not only quality cake but also ensures to provide the product as advertised and selling the product by its promised price.

Small food businesses are obligated to comply with the Occupational Safety and Health Standards (OSHS) as mandated by Republic Act No. 11058. This law ensures that employers provide a safe and healthy working environment for their employees. The OSHS covers various aspects of workplace safety, including equipment safety, sanitation, hazard communication, and employee training. By adhering to OSHS regulations, small food businesses can prevent workplace accidents and injuries, protect the health and well-being of their employees, and promote a culture of safety in the workplace. This law helps the employees in the business (KeykiDulce) to know how will the business improve sales practices by following the safety rules and to have a safety working environment and also to avoid accidents. KeykiDulce also provide Personal Protective Equipment (PPE) such as hairnet, apron, and gloves before starting the preparations of the products. The business make sure that our employees are wearing their complete PPE during the making of the product.