I led brand strategy, logo design, and packaging design for RANGE as a speculative exploration focused on rethinking how protein bars show up in everyday life. Many existing brands rely on flat compositions and dated color and type that feel more clinical than motivating.
RANGE’s identity is built around movement, capability, and versatility. Designed for active working professionals balancing early mornings, long days, workouts, and real life.
To express motion, I used an italicized, slightly stretched wordmark and subtle rotation in the packaging composition. Flavor callouts use a classic sans serif and color to create clarity at shelf and connect flavor to taste. For advertising, I explored black and white imagery with motion blur to represent movement.