The concept revolves around three friends – Crimson, Scarlet, and Ruby – each with a unique passion for the color red. Together, they dream of creating an editorial that captures the beauty and elegance of red in all its facets. The visual story highlights the power and passion of the color, blending a delicate, feminine aesthetic with a sophisticated edge. Red runs through the entire editorial, acting as a literal and symbolic thread that ties the story together.

To check out the Editorial on Flanelle click here