Tierra Madre - Email and UX/UI Design and Marketing Strategy

I created a comprehensive branding and marketing campaign for Tierra Madre, a brand specializing in handcrafted ceramic home decor. The project involved:

Branding: Developed a sophisticated brand identity, including a refined logo, color palette, typography and language.

Product Photography: Captured high-quality images that showcased the intricate details and unique character of each ceramic piece.

Social Media Marketing: Implemented a strategic social media campaign, creating visually appealing content to engage the target audience on platforms like Instagram, Pinterest, and Facebook.

Ecommerce Development: Designed and launched an online store, optimizing the user experience and integrating seamless checkout processes using Wix.

HTML Email Templates: Created visually stunning and responsive email templates for marketing campaigns and customer communications using Klaviyo.

Through these efforts, we successfully elevated Tierra Madre’s brand image, increased online visibility, and drove sales.