Bo-Sci ⎯⟡ Headless eCommerce

Bo-Sci, a Texas-based skincare brand, faced several challenges that hindered its growth and success. Operating as a direct-to-consumer (DTC) brand, they encountered obstacles due to social media and payment processor restrictions related to Secret keyword containing products. Their existing Shopify website had unoptimized product pages, cumbersome content management, high cart abandonment rates, and lacked a suitable system for B2B vendors. These issues prevented Bo-Sci from reaching its full potential.

To address these challenges, we implemented a comprehensive strategy:

Business Model Adaptation: Collaborated with Bo-Sci's owner to refine the business model, overcoming challenges posed by social media and payment processors while continuing to deliver high-quality skincare products.

Headless Conversion for Flexibility: Converted Bo-Sci's website to a Headless architecture, allowing for flexible adjustments to the business model in a rapidly changing market.

Optimized Product Pages and Content Management: Created highly optimized product pages to enhance user experience and integrated the Sanity content management system, enabling non-technical staff to edit website content without developer assistance.

Improved Performance with React-Based Framework: Rebuilt the storefront using a React-based framework, resulting in a 70% improvement in page speed.

Personalized Skincare Quiz: Integrated a skincare quiz recommending products based on users' skin types, conditions, and preferences, enhancing customer engagement.

Hybrid Business Model Implementation and Offline Accessibility: Integrated a solution enabling Bo-Sci to serve both B2B and B2C customers effectively and created a dedicated page for visitors to locate Bo-Sci-partnered dermatology clinics across the US.

These comprehensive improvements led to significant positive outcomes for Bo-Sci, enhancing multiple key performance indicators and aligning the website with Bo-Sci's unique business requirements. The ongoing enhancements continue to contribute to Bo-Sci's growth and success in the skincare industry.