Nord43 originated from a desire to break free from the status quoand make a lasting impact on the fragrance industry. The founder envisioned Nord43 as a brand that simplifies fragrances, stripping away the unnecessary and overcomplicated elements, and returning to the core of simplicity.
The branding strategy combines the elements of clean design and premium aesthetics to create a visually compelling and sophisticated brand identity. Cleanliness is reflected in the simplicity of our visual elements, including a vibrant yet balanced color palette and minimalist imagery.