Easalon Mobile Application

Ayush Gajjar

Graphic Designer
Illustrator
Product Designer
Adobe Illustrator
Balsamiq
Figma

Project Overview

Easalon is a concept salon application that helps users to find salons near them. The main ideation of the application was to create a user experience model for salon searching and booking services similar to the general ease of a food delivery app.
The application helps users to keep up to date with the salons around them and browse through the service as well as prices for them. Users can book appointments at their own means of comfort and schedule.

General Problems while visiting a salon

Waiting in Queue while visiting without an appointment
Lack of information about any service or salon
Cost difference on various platform
How to trust any salon for good service?

Solutions the problem solved

Book appointments via various means such as call, text, or in-app booking.
Provide features to review & rate salons
The clear pricing model for the service of the salons with no hidden charges
Browse through ratings and reviews as well as share with friends in-app

UX Methods

The project is made from scratch with initially collecting the data by user questionnaires, qualitative surveys, interviews, and competitive research.
The gathered information was used to collect insights for the problems arising which were brainstormed to synthesize solutions with the method of affinity mapping.
After finding the solutions for the problems the project went through prioritization of the features that needed to be allocated in the application according to the Double diamond process
Finalizing all the data and information need for the application was followed by the crazy 8's and other wireframing methods on Balsamiq.
The low to high fidelity mockup screens were went for testing by users. These mockups were been converted into Prototype with the help of Figma.

2020

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