Dnevnik.bg is one of Bulgaria's most trusted and widely read independent online news outlets. Founded in 2001 by Economedia, it started as a daily broadsheet newspaper and evolved into a digital-first publication known for quality journalism, in-depth analysis, and a loyal audience of urban, educated readers. Today it ranks among the top news sites in the country with millions of monthly visits.

Industry: Media / News Publishing Founded: 2001 Headquarters: Sofia, Bulgaria Published by: Economedia

Dnevnik's website had a fundamental issue - it wasn't responsive. The desktop and mobile versions were built and maintained as two completely separate codebases. This created a growing pile of technical debt, made updates slower and more error-prone, and delivered an inconsistent experience across devices. For a site that millions of people rely on daily for news, that's a real problem.

Beyond the technical side, the homepage needed to handle a massive amount of content - breaking news, long-form analysis, video, lifestyle sections, election coverage, culture, sports - all competing for attention on a single page. The challenge wasn't adding more; it was organizing what was already there in a way that actually made sense.

Complete homepage redesign - fully responsive across desktop, tablet, and mobile

Worked closely with Economedia's editorial team, using heatmaps and scroll data to guide content hierarchy decisions

Shifted the primary typography from the brand's custom serif typeface to its sans-serif counterpart for improved on-screen readability

Balanced modernizing the design with preserving familiar layout patterns the editorial team wanted to keep

Started desktop-first since that's where the layout complexity lives - news homepages have a lot of moving parts and content blocks that need careful spatial arrangement. Once the desktop was solid, the mobile version came together quickly. Tablet was the last piece, essentially a hybrid of the two.

The editorial team had strong opinions on structure and priorities - and honestly, that was a good thing. They knew their readers, they had the data, and they weren't shy about sharing it. Heat maps and scroll maps gave us clear signals about what content gets attention and where people drop off. That made the information architecture decisions much more grounded than guesswork.

The hardest part was keeping it simple. When you have this many content types and sections fighting for homepage real estate, the temptation is to cram everything in. The real work was in restraint - giving each section enough room to breathe while maintaining a clear visual hierarchy from top to bottom.

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