© SCAPE [ film directing + art direction ]

Roco Medina

Art Director
Filmmaker
Concept Artist
Adobe After Effects
Adobe Creative Suite
Adobe Photoshop

Project Overview: The purpose of this group of projects is to showcase the production, writing, developing, filmmaking and launch of a set of official music creative content for the band © SCAPE. The albums art direction and tour visuals will serve as the primary visual presence for the band when touring during regional and international shows, providing the message of the songwriting each time.

© 2024 SCAPE 'Betrayed' [ art direction + official music video ]

Scope of Work:

© 2024 SCAPE 'Betrayed' [ single ]

© 2024 SCAPE 'Betrayed' single [ concept art ]

© 2024 SCAPE 'Betrayed' [ Photoshoot session ]

© 2024 SCAPE 'Betrayed' [ official music video ]

© 2023 SCAPE 'Slave of the Dawn' [ art direction + official music video ]

Scope of Work:

© 2023 SCAPE 'Slave of the Dawn' [ single ]

© 2023 SCAPE 'Slave of the Dawn' official music video

© 2023 SCAPE 'Slave of the Dawn' official music video [ concept art ]

© 2023 SCAPE 'Slave of the Dawn' official music video [ behind the scenes ]

© 2023 SCAPE 'Slave of the Dawn' official music video [ pre-visualization ]

© 2023 SCAPE 'Slave of the Dawn' official music video [ scouting ]

© 2023 SCAPE 'Slave of the Dawn' official music video [ killer concept ]

© 2023 SCAPE 'Slave of the Dawn' official music video [ set dressing ]

© 2023 SCAPE 'Slave of the Dawn' official music video [ lighting design ]

© 2023 SCAPE 'Nowhere Left to Escape' [ art direction + official music video ]

Scope of Work:

© 2023 SCAPE 'Nowhere Left to Escape' [ single ]

© 2023 SCAPE 'Nowhere Left to Escape' single [ concept art ]

© 2023 SCAPE 'Nowhere Left to Escape' [ audio animation ]

© 2023 SCAPE 'Nowhere Left to Escape' [ official music video ]

© 2023 SCAPE 'Nowhere Left to Escape' official music video [ concept art ]

© 2023 SCAPE 'Slave of the Dawn' official music video [ behind the scenes ]

Project Overview: The purpose of this group of projects is to showcase the production, writing, developing, filmmaking and launch of a set of official music creative content for the band © SCAPE. The albums art direction and tour visuals will serve as the primary visual presence for the band when touring during regional and international shows, providing the message of the songwriting each time.

© 2024 SCAPE 'Betrayed' [ art direction + official music video ]

Scope of Work:

Objectives:
Design a custom album cover art for © 2024 SCAPE 'Betrayed' single, following an original concept with the essence of the songwriting.
Ensure the colors and font goes with the concept.
Integrate adaptations and tour visuals to engage with fans during shows.
Produce a 4K original music video that goes from the start to the end of the promotional single © 2024 SCAPE 'Betrayed'. Showcasing the intention and message of the songwriting. [ https://drive.google.com/file/d/1RLvPEf1VCZDjwRNfhiavL2-Jhdf5nclQ/view?usp=sharing ]
1. Project Planning:
Conduct initial meetings to understand client requirements and goals.
Define project timeline, milestones, and deliverables.
Identify key stakeholders and establish communication channels.
2. Design:
Develop and test the new album cover art for © 2024 SCAPE 'Betrayed' single.
Create visual designs and animations, including color schemes, and imagery.
Review and approve designs.
3. Content Creation:
Gather and create content, images, and videos.
Optimize content for readability.
Review and approve content.
5. Produce the official music video for the upcoming © 2024 SCAPE 'Betrayed' single:
Pre-Production: This phase involves brainstorming and planning, which includes creating the concept, script, and storyboard. Locations, cast, crew, and equipment are also arranged during this stage.
Production: This is the actual filming phase, where all the planned scenes are shot. The director, crew, and talent work together on location to capture the required footage.
Post-Production: Editing the footage, adding special effects, color grading, and sound editing happen here. The final product is polished and prepared for release.
6. Launch:
Prepare for the upcoming concert by setting up format and file rendering configurations.
Monitor the video post-launch for any issues and make necessary management during the live performance.
7. Post-Launch Support:
Provide ongoing support for any adaptation of the concept art.
Implement any additional features or updates.
Deliverables:
Fully functional tour visuals with all agreed-upon features and content.
3000x3000px album cover art for © 2024 SCAPE 'Betrayed' single.
4K official music video © 2024 SCAPE 'Betrayed' single.

© 2024 SCAPE 'Betrayed' [ single ]

© 2024 SCAPE 'Betrayed' single [ concept art ]

© 2024 SCAPE - Photoshoot, concept art and design by Roco Medina
© 2024 SCAPE - Photoshoot, concept art and design by Roco Medina

© 2024 SCAPE 'Betrayed' [ Photoshoot session ]

© 2024 SCAPE - Photoshoot and concept art by Roco Medina
© 2024 SCAPE - Photoshoot and concept art by Roco Medina
© 2024 SCAPE - Photoshoot and concept art by Roco Medina
© 2024 SCAPE - Photoshoot and concept art by Roco Medina
© 2024 SCAPE - Photoshoot and concept art by Roco Medina
© 2024 SCAPE - Photoshoot and concept art by Roco Medina
© 2024 SCAPE 'Betrayed' - Photoshoot and concept art by Roco Medina
© 2024 SCAPE 'Betrayed' - Photoshoot and concept art by Roco Medina

© 2024 SCAPE 'Betrayed' [ official music video ]

Producers: SCAPE, Roco Medina Director: Roco Medina Concept: SCAPE, Roco Medina Camera: Fabio Genovesi, Roco Medina Lights: Roco Medina Post Production: Roco Medina Location: Desahogo Productions (Caracas, Venezuela)
Watch on YouTube
© 2024 SCAPE 'Betrayed' [ official music video behind the scenes ]
© 2024 SCAPE 'Betrayed' [ official music video behind the scenes ]
© 2024 SCAPE 'Betrayed' [ official music video behind the scenes ]

Project Overview: The purpose of this group of projects is to showcase the production, writing, developing, filmmaking and launch of a set of official music creative content for the band © SCAPE. The albums art direction and tour visuals will serve as the primary visual presence for the band when touring during regional and international shows, providing the message of the songwriting each time.

© 2024 SCAPE 'Betrayed' [ art direction + official music video ]

Scope of Work:

© 2024 SCAPE 'Betrayed' [ single ]

© 2024 SCAPE 'Betrayed' single [ concept art ]

© 2024 SCAPE 'Betrayed' [ Photoshoot session ]

© 2024 SCAPE 'Betrayed' [ official music video ]

© 2023 SCAPE 'Slave of the Dawn' [ art direction + official music video ]

Scope of Work:

© 2023 SCAPE 'Slave of the Dawn' [ single ]

© 2023 SCAPE 'Slave of the Dawn' official music video

© 2023 SCAPE 'Slave of the Dawn' official music video [ concept art ]

© 2023 SCAPE 'Slave of the Dawn' official music video [ behind the scenes ]

© 2023 SCAPE 'Slave of the Dawn' official music video [ pre-visualization ]

© 2023 SCAPE 'Slave of the Dawn' official music video [ scouting ]

© 2023 SCAPE 'Slave of the Dawn' official music video [ killer concept ]

© 2023 SCAPE 'Slave of the Dawn' official music video [ set dressing ]

© 2023 SCAPE 'Slave of the Dawn' official music video [ lighting design ]

© 2023 SCAPE 'Nowhere Left to Escape' [ art direction + official music video ]

Scope of Work:

© 2023 SCAPE 'Nowhere Left to Escape' [ single ]

© 2023 SCAPE 'Nowhere Left to Escape' single [ concept art ]

© 2023 SCAPE 'Nowhere Left to Escape' [ audio animation ]

© 2023 SCAPE 'Nowhere Left to Escape' [ official music video ]

© 2023 SCAPE 'Nowhere Left to Escape' official music video [ concept art ]

© 2023 SCAPE 'Slave of the Dawn' official music video [ behind the scenes ]

© 2023 SCAPE 'Slave of the Dawn' [ art direction + official music video ]

Scope of Work:

Objectives:
Design a custom album cover art for © 2023 SCAPE 'Slave of the Dawn' single, following an original concept with the essence of the songwriting.
Ensure the colors and font goes with the concept.
Integrate adaptations and tour visuals to engage with fans during shows.
Produce a 4K original music video that goes from the start to the end of the promotional single © 2023 SCAPE 'Slave of the Dawn'. Showcasing the intention and message of the songwriting. [ https://drive.google.com/file/d/10T4jMDO6ON0LlEZOlIpj8PgHb4uft4ck/view?usp=sharing ]
1. Project Planning:
Conduct initial meetings to understand client requirements and goals.
Define project timeline, milestones, and deliverables.
Identify key stakeholders and establish communication channels.
2. Design:
Develop and test the new album cover art for © 2023 SCAPE 'Slave of the Dawn' single.
Create visual designs and animations, including color schemes, and imagery.
Review and approve designs.
3. Content Creation:
Gather and create content, images, and videos.
Optimize content for readability.
Review and approve content.
5. Produce the official music video for the upcoming © 2023 SCAPE 'Slave of the Dawn' single:
Pre-Production: This phase involves brainstorming and planning, which includes creating the concept, script, and storyboard. Locations, cast, crew, and equipment are also arranged during this stage.
Production: This is the actual filming phase, where all the planned scenes are shot. The director, crew, and talent work together on location to capture the required footage.
Post-Production: Editing the footage, adding special effects, color grading, and sound editing happen here. The final product is polished and prepared for release.
6. Launch:
Prepare for the upcoming concert by setting up format and file rendering configurations.
Monitor the video post-launch for any issues and make necessary management during the live performance.
7. Post-Launch Support:
Provide ongoing support for any adaptation of the concept art.
Implement any additional features or updates.
Deliverables:
Fully functional tour visuals with all agreed-upon features and content.
4K official music video © 2023 SCAPE 'Slave of the Dawn' single.

© 2023 SCAPE 'Slave of the Dawn' [ single ]

© 2023 SCAPE 'Slave of the Dawn' official music video

Producers: SCAPE, Roco Medina Director: Roco Medina Concept: SCAPE, Roco Medina Camera: Fabio Genovesi, Roco Medina & Juan Pablo Jiménez Costumes: Fernando Sanoja & Roco Medina Director of photography: Fabio Genovesi Sound Design: Fabio Genovesi, Pedro Rojas, Fernando Sanoja & Roco Medina Editor: Roco Medina Color Grade: Fabio Genovesi Location: San José de Los Altos, Miranda, Venezuela
Watch on YouTube

© 2023 SCAPE 'Slave of the Dawn' official music video [ concept art ]

© Netflix
© Netflix
© Netflix
© Netflix
Roco's reference for the concept art: "The Viewing" is the seventh episode of Guillermo del Toro's anthology series, Cabinet of Curiosities. Set in 1979, it follows four experts in their fields—Charlotte (an astrophysicist), Randall (a musician), Guy (a novelist), and Targ (a researcher)—who are invited to the mansion of the enigmatic Lionel Lassiter. As the night unfolds, they are subjected to mind-altering substances and strange occurrences, leading to a chilling exploration of the unknown and the consequences of overreaching.

© 2023 SCAPE 'Slave of the Dawn' official music video [ behind the scenes ]

© 2023 SCAPE 'Slave of the Dawn' official music video [ pre-visualization ]

© 2023 SCAPE 'Slave of the Dawn' - pre-visualization - Directed by Roco Medina
© 2023 SCAPE 'Slave of the Dawn' - pre-visualization - Directed by Roco Medina
© 2023 SCAPE 'Slave of the Dawn' - pre-visualization - Directed by Roco Medina
© 2023 SCAPE 'Slave of the Dawn' - pre-visualization - Directed by Roco Medina
© 2023 SCAPE 'Slave of the Dawn' - pre-visualization - Directed by Roco Medina
© 2023 SCAPE 'Slave of the Dawn' - pre-visualization - Directed by Roco Medina
© 2023 SCAPE 'Slave of the Dawn' - credits - Directed by Roco Medina
© 2023 SCAPE 'Slave of the Dawn' - credits - Directed by Roco Medina

© 2023 SCAPE 'Slave of the Dawn' official music video [ scouting ]

Location selected: San José de los Altos, Miranda, Venezuela
© 2023 SCAPE 'Slave of the Dawn' - scouting - Directed by Roco Medina
© 2023 SCAPE 'Slave of the Dawn' - scouting - Directed by Roco Medina
© 2023 SCAPE 'Slave of the Dawn' [ official music video behind the scenes ]
© 2023 SCAPE 'Slave of the Dawn' [ official music video behind the scenes ]
© 2023 SCAPE 'Slave of the Dawn' [ official music video behind the scenes ]
© 2023 SCAPE 'Slave of the Dawn' [ official music video behind the scenes ]

© 2023 SCAPE 'Slave of the Dawn' official music video [ killer concept ]

Killer name: 'Vanbëliem the alien' - Concept art and costume design by Roco Medina, Fernando Sanoja
Physical Traits - Appearance: Multiple forms due to an ability to change body shape. Distinctive helmet connected to a breathing system. Dress Style: Wears an old-fashioned red mechanic jumpsuit from its last victim on Earth's visit.
Personality - Mannerisms: Unpredictable and methodical, confusing. Has an unsettling way of walking. Motivation: Driven by curiosity about human beings.
Skills - Ability: Manipulates the mind to control victims into killing each other. Reality manipulation inside the victim's mind.
Backstory - Origin: Comes from outside planet Earth. Signature Act: Lurks from behind without being seen. Victims wear a mask when possesed.
Psychological Traits - Behavior: Highly intelligent and manipulative. Fear Factor: Exploits their victims' fears, using psychological warfare to break them down before attacking.
© 2023 SCAPE 'Slave of the Dawn' [ official music video behind the scenes ]
© 2023 SCAPE 'Slave of the Dawn' [ official music video behind the scenes ]
© 2023 SCAPE 'Slave of the Dawn' [ official music video behind the scenes ]
© 2023 SCAPE 'Slave of the Dawn' [ official music video behind the scenes ]
© 2023 SCAPE 'Slave of the Dawn' [ official music video behind the scenes ]

© 2023 SCAPE 'Slave of the Dawn' official music video [ set dressing ]

© 2023 SCAPE 'Slave of the Dawn' - set dressing - Directed by Roco Medina
© 2023 SCAPE 'Slave of the Dawn' - set dressing - Directed by Roco Medina
© 2023 SCAPE 'Slave of the Dawn' - set dressing - Directed by Roco Medina
© 2023 SCAPE 'Slave of the Dawn' - set dressing - Directed by Roco Medina
© 2023 SCAPE 'Slave of the Dawn' - set dressing - Directed by Roco Medina
© 2023 SCAPE 'Slave of the Dawn' - set dressing - Directed by Roco Medina
© 2023 SCAPE 'Slave of the Dawn' - set dressing - Directed by Roco Medina
© 2023 SCAPE 'Slave of the Dawn' - set dressing - Directed by Roco Medina
© 2023 SCAPE 'Slave of the Dawn' - set dressing - Directed by Roco Medina
© 2023 SCAPE 'Slave of the Dawn' [ official music video behind the scenes ]

© 2023 SCAPE 'Slave of the Dawn' official music video [ lighting design ]

© 2023 SCAPE 'Slave of the Dawn' [ official music video behind the scenes ]
© 2023 SCAPE 'Slave of the Dawn' [ official music video behind the scenes ]
© 2023 SCAPE 'Slave of the Dawn' [ official music video behind the scenes ]
© 2023 SCAPE 'Slave of the Dawn' [ official music video behind the scenes ]
© 2023 SCAPE 'Slave of the Dawn' [ official music video behind the scenes ]
© 2023 SCAPE 'Slave of the Dawn' [ official music video behind the scenes ]
© 2023 SCAPE 'Slave of the Dawn' [ official music video behind the scenes ]
© 2023 SCAPE 'Slave of the Dawn' [ official music video behind the scenes ]
© 2023 SCAPE 'Slave of the Dawn' [ official music video behind the scenes ]
© 2023 SCAPE 'Slave of the Dawn' [ official music video behind the scenes ]

Project Overview: The purpose of this group of projects is to showcase the production, writing, developing, filmmaking and launch of a set of official music creative content for the band © SCAPE. The albums art direction and tour visuals will serve as the primary visual presence for the band when touring during regional and international shows, providing the message of the songwriting each time.

© 2024 SCAPE 'Betrayed' [ art direction + official music video ]

Scope of Work:

© 2024 SCAPE 'Betrayed' [ single ]

© 2024 SCAPE 'Betrayed' single [ concept art ]

© 2024 SCAPE 'Betrayed' [ Photoshoot session ]

© 2024 SCAPE 'Betrayed' [ official music video ]

© 2023 SCAPE 'Slave of the Dawn' [ art direction + official music video ]

Scope of Work:

© 2023 SCAPE 'Slave of the Dawn' [ single ]

© 2023 SCAPE 'Slave of the Dawn' official music video

© 2023 SCAPE 'Slave of the Dawn' official music video [ concept art ]

© 2023 SCAPE 'Slave of the Dawn' official music video [ behind the scenes ]

© 2023 SCAPE 'Slave of the Dawn' official music video [ pre-visualization ]

© 2023 SCAPE 'Slave of the Dawn' official music video [ scouting ]

© 2023 SCAPE 'Slave of the Dawn' official music video [ killer concept ]

© 2023 SCAPE 'Slave of the Dawn' official music video [ set dressing ]

© 2023 SCAPE 'Slave of the Dawn' official music video [ lighting design ]

© 2023 SCAPE 'Nowhere Left to Escape' [ art direction + official music video ]

Scope of Work:

© 2023 SCAPE 'Nowhere Left to Escape' [ single ]

© 2023 SCAPE 'Nowhere Left to Escape' single [ concept art ]

© 2023 SCAPE 'Nowhere Left to Escape' [ audio animation ]

© 2023 SCAPE 'Nowhere Left to Escape' [ official music video ]

© 2023 SCAPE 'Nowhere Left to Escape' official music video [ concept art ]

© 2023 SCAPE 'Slave of the Dawn' official music video [ behind the scenes ]

© 2023 SCAPE 'Nowhere Left to Escape' [ art direction + official music video ]

Scope of Work:

Objectives:
Design a custom album cover art for © 2023 SCAPE 'Nowhere Left to Escape' single, following an original concept with the essence of the songwriting.
Ensure the colors and font goes with the concept.
Integrate adaptations and tour visuals to engage with fans during shows.
Produce a 4K original music video that goes from the start to the end of the promotional single © 2023 SCAPE 'Nowhere Left to Escape'. Showcasing the intention and message of the songwriting. [ https://drive.google.com/file/d/10T4jMDO6ON0LlEZOlIpj8PgHb4uft4ck/view?usp=sharing ]
1. Project Planning:
Conduct initial meetings to understand client requirements and goals.
Define project timeline, milestones, and deliverables.
Identify key stakeholders and establish communication channels.
2. Design:
Develop and test the new album cover art for © 2023 SCAPE 'Nowhere Left to Escape' single.
Create visual designs and animations, including color schemes, and imagery.
Review and approve designs.
3. Content Creation:
Gather and create content, images, and videos.
Optimize content for readability.
Review and approve content.
5. Produce the official music video for the upcoming © 2023 SCAPE 'Nowhere Left to Escape' single:
Pre-Production: This phase involves brainstorming and planning, which includes creating the concept, script, and storyboard. Locations, cast, crew, and equipment are also arranged during this stage.
Production: This is the actual filming phase, where all the planned scenes are shot. The director, crew, and talent work together on location to capture the required footage.
Post-Production: Editing the footage, adding special effects, color grading, and sound editing happen here. The final product is polished and prepared for release.
6. Launch:
Prepare for the upcoming concert by setting up format and file rendering configurations.
Monitor the video post-launch for any issues and make necessary management during the live performance.
7. Post-Launch Support:
Provide ongoing support for any adaptation of the concept art.
Implement any additional features or updates.
Deliverables:
Fully functional tour visuals with all agreed-upon features and content.
3000x3000px album cover art for © 2023 SCAPE 'Nowhere Left to Escape' single.
4K official music video © 2023 SCAPE 'Nowhere Left to Escape' single.

© 2023 SCAPE 'Nowhere Left to Escape' [ single ]

© 2023 SCAPE 'Nowhere Left to Escape' single [ concept art ]

© 2023 SCAPE - concept art by Roco Medina
© 2023 SCAPE - concept art by Roco Medina

© 2023 SCAPE 'Nowhere Left to Escape' [ audio animation ]

Watch on YouTube
© 2023 SCAPE - concept art and animation by Roco Medina

© 2023 SCAPE 'Nowhere Left to Escape' [ official music video ]

Producers: SCAPE, Roco Medina Director: Roco Medina Concept: SCAPE, Roco Medina Camera: Fabio Genovesi, Roco Medina Lights: Roco Medina, Jimmy Vidal Post Production: Roco Medina Location: Shotos Photo Studio (Caracas, Venezuela)
Watch on YouTube

© 2023 SCAPE 'Nowhere Left to Escape' official music video [ concept art ]

Roco's reference for the concept art: "Killer7" is a 2005 action-adventure game developed by Grasshopper Manufacture and published by Capcom. The game follows an elite group of assassins known as the Killer7, who are physical manifestations of an elderly man named Harman Smith. These assassins carry out missions on behalf of the U.S. government to combat a mysterious group called Heaven Smiles, led by the enigmatic Kun Lan.
© Capcom
© Capcom
© Capcom
© Capcom
As the Killer7 complete their missions, they uncover a deeper conspiracy involving Japan's role in U.S. politics and secrets about their own organization. The game features a unique on-rails control scheme and first-person shooter elements, with a complex noir plot that explores themes of war, religion, personal conflict, and politics.

© 2023 SCAPE 'Slave of the Dawn' official music video [ behind the scenes ]

Watch on YouTube

Project Overview: The purpose of this group of projects is to showcase the production, writing, developing, filmmaking and launch of a set of official music creative content for the band © SCAPE. The albums art direction and tour visuals will serve as the primary visual presence for the band when touring during regional and international shows, providing the message of the songwriting each time.

© 2024 SCAPE 'Betrayed' [ art direction + official music video ]

Scope of Work:

© 2024 SCAPE 'Betrayed' [ single ]

© 2024 SCAPE 'Betrayed' single [ concept art ]

© 2024 SCAPE 'Betrayed' [ Photoshoot session ]

© 2024 SCAPE 'Betrayed' [ official music video ]

© 2023 SCAPE 'Slave of the Dawn' [ art direction + official music video ]

Scope of Work:

© 2023 SCAPE 'Slave of the Dawn' [ single ]

© 2023 SCAPE 'Slave of the Dawn' official music video

© 2023 SCAPE 'Slave of the Dawn' official music video [ concept art ]

© 2023 SCAPE 'Slave of the Dawn' official music video [ behind the scenes ]

© 2023 SCAPE 'Slave of the Dawn' official music video [ pre-visualization ]

© 2023 SCAPE 'Slave of the Dawn' official music video [ scouting ]

© 2023 SCAPE 'Slave of the Dawn' official music video [ killer concept ]

© 2023 SCAPE 'Slave of the Dawn' official music video [ set dressing ]

© 2023 SCAPE 'Slave of the Dawn' official music video [ lighting design ]

© 2023 SCAPE 'Nowhere Left to Escape' [ art direction + official music video ]

Scope of Work:

© 2023 SCAPE 'Nowhere Left to Escape' [ single ]

© 2023 SCAPE 'Nowhere Left to Escape' single [ concept art ]

© 2023 SCAPE 'Nowhere Left to Escape' [ audio animation ]

© 2023 SCAPE 'Nowhere Left to Escape' [ official music video ]

© 2023 SCAPE 'Nowhere Left to Escape' official music video [ concept art ]

© 2023 SCAPE 'Slave of the Dawn' official music video [ behind the scenes ]

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