Introducing a Gamification Feature in Expedia
Fathima Simran
Driving a 5% Increase in User Engagement on Expedia Through Gamification
We implemented a gamification within the Expedia app to deepen user engagement beyond the booking flow.
Whether or not a user completes a transaction, the gamified experience provides compelling reasons to revisit the app—through rewards, challenges, or progress tracking. This strategy fosters habitual interaction, increases session frequency, and supports long-term user loyalty.
A glimpse into the research works done
Design Library
User Testing Takeaways & Design Improvements
Conclusion
This project demonstrates how thoughtful gamification can go beyond surface-level engagement to create meaningful, repeat interactions within a travel app like Expedia.
By grounding our design decisions in user testing and behavioral insights, we achieved measurable improvements in user engagement and retention—without relying solely on bookings.
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Posted Jun 6, 2025
Introduced gamification in the Expedia app, leading to a 5% boost in user engagement by encouraging repeated interaction beyond bookings.
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