Role: UX Designer

Period: 2019–2020

Summary: Led the redesign and enhancement of the user experience for BMW Financial Services customers. The project aimed to improve usability, clarity, and customer satisfaction across digital financial products associated with vehicle financing and contract management.

Conducted user research and collaborated closely with stakeholders including product managers, marketing, and user researchers to identify pain points and business needs.

Redesigned workflows and interfaces to simplify complex financial interactions, making it easier for customers to understand contracts, payments, and services.

Delivered intuitive UI solutions that enhanced transparency and accessibility, reducing onboarding friction and support requests.

Coordinated with development teams to ensure design fidelity and smooth implementation across platforms.

Contributed to iterative testing and refinement cycles based on user feedback to continuously improve product usability.

Elevated the overall customer experience, leading to higher satisfaction rates and more efficient digital financial service interactions for BMW clients.

Provided measurable improvements in navigation and comprehension within the financial services portal, aligning with BMW’s premium brand standards.