My client was preparing to launch a premium coaching program but was drowning in manual processes. In the past, they used Airtable for their smaller scale launches, and struggled with managing the data in the CRM.
Every student signup required manual email sends, manual project setup, manual calendar coordination, and manual community access. More importantly, there was a lack of tracking because they were sending emails using the native Airtable automation.
With ambitious revenue goals, they knew this approach would break at scale and create a poor customer experience during their critical launch window. In addition, they wanted to move the processes to the more familiar Asana project management platform.