By combining Amazon’s number one recognizable branding device, the box, with the internet's main governing overlord, the cat, I created a series of charming animations that helped create brand love using the relatable truth that people love a cat in a box. To further connect with the ever ad-aversive audience of tiktok and instagram, the series was made to show the artistic process from initial sketch to animation, with a little bit of storytelling. All within the confines of a procreate’s screen capture.