Given that Amazon’s main instagram feed is shared amongst many different departments with different visual branding priorities, I provided strategic art direction for our organic calendar series that would attempt to bring branding cohesion to the feed. Designed around important calendar events, the creative prioritized strikingly colorful and joyful art direction with clever brand awareness at its core. I then provided art direction to the production agency &Walsh who had the bandwidth to maintain a consistent flow of posts required to hit important calendar dates.