hiRobin: Full-funnel growth for an AI phone assistant

hiRobin is an AI phone assistant for Android. Robin answers calls, makes calls for you and sends a summary of what matters. I ran the full marketing function, working directly with both co-founders.

What I owned

SEO, AEO and GEO strategy, plus the blog content engine

Social calendar and creative direction for a three-posts-a-week cadence

Influencer marketing with two agencies, tracked per creator in AppsFlyer

Founder-led LinkedIn and X content for the CEO and CTO

Paid acquisition across Meta, Google App Campaigns and JioHotstar

Analytics and attribution

I designed and built the hiRobin website in Framer. I also built the growth stack on the Framer site, including pricing A/B tests, UTM capture through hidden form fields, a Google Sheets sync and onboarding emails in Loops.