The Sports & Gym Landing Page project was designed from scratch to cater specifically to clients in the sports and gym industries. Working within the brand guidelines of a parent company known for apparel, the objective was to create a user-friendly landing page that allowed users to select their category, customize products, and easily place orders. This project combined the brand’s identity with a focus on UX to deliver a tailored and intuitive experience for sports and gym enthusiasts.

Analyzed the needs and preferences of sports and gym users.

Reviewed the parent company’s brand guidelines to ensure consistency.

Developed concepts that align with the brand’s identity while catering to the target audience.

Focused on creating a design that highlights customization options for users.

Designed interactive features allowing users to select categories and customize apparel.

Ensured the customization process was straightforward and engaging.

Prioritized UX to create a seamless and intuitive user journey.

Integrated clear navigation, minimalistic design elements, and a strong call to action.

Applied the parent company’s branding in a modern and visually appealing manner.

Used colors, typography, and imagery that resonate with the sports and gym community.

Collaborated with developers to ensure the landing page was functional and responsive.

Conducted rigorous testing to ensure a smooth user experience across all devices.

Launched the landing page and gathered user feedback to make any necessary improvements.

Analyzed performance metrics to assess the effectiveness of the design.

This project successfully blended the parent company’s brand identity with a user-centric approach, resulting in a landing page that resonates with the target audience while facilitating easy product customization and order placement.