I was hired to redesign a Canadian gym franchise. Founders s...

I was hired to redesign a Canadian gym franchise. Founders segmented away from Cardio-Energie into their own private club and wanted their branding to reflect the values of their community. One way to assure that new founders upheld their branding was to print them actual print book that would occupy their desk space and was easily shared with colleagues and collaborators. So that is just what I did.

A brand guide book turned into a beautiful printed coffee table book filled with their history, custom photography and guidelines.

To this day they write to me periodically thanking me for this piece.