What if this happened in Brazil? - Visual Identity

"E se fosse no Brasil?" (What if this happened in Brazil?) is a collaboration between Stone and Razões para acreditar to promote kindness, Brazilian-style. The project's concept involved producing a series of 10 episodes that were shared on their social media channels. Each episode introduces a character who shares a story about a business built on trust, highlighting the unique Brazilian qualities of faith, affection, and hard work.

What I did: Art Direction, Design and Ilustration

Art Direction: Tég Bureau + Alexandre Ruda and Laíssa Moreira Design: Alexandre Ruda, Laíssa Moreira e Pedro Muniz Illustration: Laíssa Moreira Animation: Lívia Aprá Marketing: Stephanie Noelle