This brand came to us with the request to create a brand that focuses on bringing awareness to the hardships and discrimination that minorities deal with every day.
HOW DID WE DO IT?
STEP 1: Discovery
We spoke with the client to discuss the ideas behind the brand, the niche they wanted to pursue, and created a brand/product strategy for them.
STEP 2: Brand/Product Design
Focusing on creating the core of the brand, we created the logo, brand message, color story, as well as the product design.
STEP 3: E-Commerce
This is when we began integrating the brands' identity into the creation of their own website. From start to finish we ensured that clients ideas could come to life through the expertise of our in-house web developers.
STEP 4: Sampling and Photography
During this point we focus on developing the brands message through media on the site. We created samples based on the agreed upon design and set our sights on the photoshoot. The client requested a "relaxed but preppy" feel when setting mood for the photoshoot.
STEP 5: Bulk Production
Our client requested for the products to be POD so we setup the site so that client could receive orders that would be directed to a POD company.
STEP 6:Launch
With everything done and with website live they were ready to share their mission with the world. We offer extended support as you scale your business.