Impactful Whitepaper Template Design for ELIS Advantage

Overview ELIS Advantage, a consultancy focused on diversity, equity, and inclusion (DEI), needed a professionally designed whitepaper template that their team could update and reuse for multiple thought leadership documents. The goal was to deliver a clean, modular design that aligned with their brand and could be easily edited by non-designers.

My Role I was responsible for creating the entire layout system using Adobe Express, based on their provided brand guidelines. This included page variants for:

Cover & chapter openers

Executive summary & intro

Infographics & quotes

Body pages with text/data combos

Checklists, case studies, and testimonials

Designed directly in Adobe Express to ensure easy client-side editing

Applied ELIS Advantage’s brand colours, fonts, and spacing rules consistently

Created visual patterns for headings, subheads, callouts, and data sections

Delivered both PDF and Express-editable files, along with usage instructions

Outcome The final template empowered the client to confidently create and update whitepapers without needing a designer every time. The system is now used across their DEI research publications, enabling consistent, branded communication with stakeholders.