Morrow Grove — Brand Identity & Logo Motion Study

Morrow Grove is a fictional family-support guide created by Xinghui Li as an original, self-initiated, AI-assisted brand study. It is not a client engagement, an operating healthcare service or evidence of commercial results.

The brief was to build a warm, clear MVP identity: three logo directions, one selected Open Canopy mark, a consistent eight-icon set, a compact brand guide and a six-second silent logo reveal. Audience needs in the guide are design assumptions, not research findings.

The selected direction combines two open leaves with a gently turning path. The guide documents mission and voice, word choices, logo variants and spacing, color and contrast pairings, typography, icon rules and two illustrative applications.

Source assets are editable SVG and Python/JSON; the guide is a PDF. Georgia and Arial are installed-font dependencies, and no font binaries are redistributed. Motion is delivered as MP4 and a lightweight animated SVG, with a reduced-motion CSS rule. It is not a native Figma, Illustrator or After Effects project.

The MP4 was fully decoded and its keyframes visually checked. SVG markup and motion rules were inspected; client app integration, market research, clinical validation and trademark clearance are outside this self-directed study.