TWLVONE is a bold and purpose-driven movement dedicated to faith, discipline, and brotherhood. The website needed to match this energy by presenting a strong digital identity that felt modern, inspiring, and unapologetically bold.

I designed the site to reflect the values of the community, blending striking visuals with structured messaging. The goal was to create a platform that not only informed but also inspired men to connect, engage, and grow within the movement.

The main challenge was capturing the balance between intensity and accessibility. The design needed to convey strength and conviction while remaining approachable for new members who may be encountering TWLVONE for the first time.

Another challenge was translating an offline community-driven movement into a cohesive online presence. It required clear branding decisions and a digital experience that felt authentic to the group’s core values without coming across as overly polished or impersonal.

TWLVONE was an opportunity to design with mission-driven storytelling at the forefront. Every design choice—from typography to layout—was made to amplify the voice of the community and help it stand out in the digital space.

This project reinforced the importance of designing not just for a brand but for the people it represents. By putting values at the center of the design, TWLVONE became more than a website—it became a platform for identity and connection.