Clemson's Vintage

Clemson’s Vintage are an online vintage clothing store who sell hand-picked items rather than buying big bundles from wholesalers. Everything found in their store is mid to high end of the market and often one-off unique pieces that they may never get back in stock.

Clemson’s Vintage approached us to complete a full brand development including logo, colour palette, typography and brand guidelines. We produced two logo concepts that we gradually refined down to the logo that you see here. I love this concept as it represents old converting to new with the double-ended arrow. This is worked into a retro style vintage script font and combined with a neutral palette for a clean finish. The linear style also lends itself to animation if required at a later date.

"Throughout the process, Kelly kept me up to date with her progress and when it came to sharing her initial concepts she walked me through the thought behind each concept and how it related back to my brand.

I would wholeheartedly recommend Kelly at Kreative Freedom to anyone out there looking for a full branding project or any other design needs.”