PROJECT - WEBSITE OPTIMIZATION (JOANN)

Date: 24th April 2023

Aim: Optimize Website to appear on searches including keywords like "homes" "unique" and "Miami"

Methods: Website Optimization, Web copy optimization, back links attachment and strategic keywords placement

Process:

Joann has a professional website, a subpage of her Realty group (COMPASS) that's linked to her personal website.

Her subpage includes her property listings, contact information, testimonials, and an 'About me' section.

Step 1 : Optimizing her Website

As professional as "Joannforster.com" is, people are more likely to search "good homes in Miami for sale" or "apartments for rent in Miami" than "Joann the best realtor".

To solve this, we worked on a new approach, an SEO Optimized Website that would redirect traffic to her personal website.

A website with keywords that people are more likely to search up.

A google trend search of 2021 revealed that people in Florida searched up "homes" instead of houses, and use a qualifying adjective in their search like "Unique homes", "good homes"

Examples: "Beautiful homes in Miami for sale" or "Homes in Miami"

Then she bought "uniquehomesofmiami.com", a keyword-rich name.

Step 2: Optimization of new site for better higher ranking

Owning a website with an awesome name didn't automatically place her front page, we had to make it worth the attention.

By shaping it to colorful, interactive website with a blog, including all other sections in her previous website, it became a true beauty.

Step 3: Strategic Keywords placement

The blog consisted of articles that I crafted and optimized to have keywords people would mostly search for.

Included a few backlinks to other websites and wikis of relevant knowledge.

Updated her bio on socials to align with her website identity

Used eye-catching symbols and numbers to express authority.

Then let the search engine work its magic.

Result:

Today, you could search up "homes in Miami" " homes for sale in Miami" "Miami cheap apartments for rent" or "Joann Forster", guess who you would find first page.

Joann, today, has her own team - the Foster team -and has crossed well over $2B in sales as at 2022 with a top 25 Florida state ranking.

Her Personal page still serves its purpose, but her SEO blog page brings in the clients for her.