Navas Lab Apparel: 19x ROAS on Facebook, IG & TikTok
Joshua Jackai
Services: Ad Design & Paid Social · Industry: DTC menswear apparel · Timeline: September 2018 – February 2023
Snapshot
19x — ROAS
60%+ — acquisition-rate lift
+31% — AOV
The challenge
A DTC menswear brand needed scale on paid social and influencer without blowing up its unit economics.
What I did
Own paid social, influencer, and lifecycle end-to-end, and personalize the funnel by audience segment so the ads converted into higher-value orders.
The work
Facebook, Instagram, and TikTok Ads plus an influencer program; landing pages personalized by audience segment; and Klaviyo lifecycle flows for Thanksgiving, Black Friday, and standard sequences.
Stack: Facebook Ads, Instagram Ads, TikTok Ads, Klaviyo, segmented landing pages
Return: 19x ROAS
Acquisition: 60%+ acquisition-rate lift
Basket: +31% AOV via funnel personalization
Like this project
Posted Jul 28, 2026
Owned paid social, influencer and lifecycle end-to-end for a DTC menswear brand, personalising the funnel by audience segment: 19x ROAS, 60%+ acquisition-rate lift, +31% AOV.
Likes
0
Views
0
Timeline
Sep 1, 2018 - Feb 1, 2023
