ACB Cochabamba - Website Redesign

ACB Cochabamba is an institutional website redesign for the Automovil Club Boliviano, Cochabamba branch.

The project focused on improving how users find important information, understand the organization's services, and navigate the website with less friction.

The previous digital presence needed a clearer structure and a more modern visual experience. Users needed to access institutional information, services, and contact paths quickly, but the site required better hierarchy and organization.

The challenge was to create a website that felt trustworthy, official, and easy to use while keeping the experience simple for a broad audience.

The goal was to redesign the website so visitors could:

Understand the institution and its local branch faster

Find services and information with clearer navigation

Trust the organization through a more professional visual system

Access contact or next steps without confusion

Browse comfortably from desktop and mobile devices

I redesigned the site structure with a more organized hierarchy, cleaner sections, and stronger visual direction. The experience was shaped around clarity: what the organization is, what it offers, and how visitors can take action.

The final website uses a cleaner layout, direct content blocks, and responsive design so visitors can navigate the information more easily.

I worked on the website redesign, page structure, visual direction, and implementation. The focus was to create a more credible institutional website that improves clarity and usability.

The final website gives ACB Cochabamba a more polished and organized online presence, helping visitors understand the institution and find key information with less effort.